Proof Stacking Explained in 3 Steps · Make Money In Local Markets

Proof Stacking Explained in 3 Steps

The Proof Stacking Model is simple. It's so simple that most people try and make it complicated thinking "It can't be that simple".

My first experience started 32 years ago. As a broker just getting started, I sold a 5 story, 2 unit brownstone in Gramercy Park NYC.

As I walked back to the office with commission in hand, it dawned on me ... no one knows I sold this property.

My commission would only cover my living expenses for 8 months. My dilemma - "How do I get the word out fast to a lot of people so I can get more projects like this one".

I had an idea! A long shot, crazy idea.

What if I wrote a short story about the sale. Then sent it to the New York Times.

And that's what I did.

I wrote a 220 word article about the property. I wrote about the history of the property dating back to the 1890's. I wrote about Samuel Barlow, a famous composer who was the first owner.

The theme was about the new buyer, an up and coming artist in the music industry restoring the property and the history of the neighborhood.

Crazy, but the New York Times published it on the front page of the Sunday Real Estate Section.

They never changed a word. They didn't call me to verify it. My life changed.

Years later, I found the exact same writing template is loved by Google too ... because consumers like it. And, it works on social media, videos, Press Releases, Zoom Calls and One on One presentations.

The reason why it works is Proof. Proof is real. Proof is trustworthy.

So here I am today, almost ready to publish the Proof Stacking Book. It's a useful, how to book. Like a recipe book.

Below, is the introduction. (launching soon)

INTRODUCTION: PROVE IT OR LOSE IT

ProofStacking Simplified: By layering evidence—success stories, data, and visuals—you systematically build trust and dissolve skepticism. This method turns hesitant prospects into confident buyers without needing to push or persuade.

SMART Framework: Focus on one specific audience, use measurable proof to quantify results, take achievable steps to build momentum, repeat success with a consistent system, and deliver the right proof at the perfect moment. This approach creates a reliable, scalable process that works every time.

The Outcome: With ProofStacking, your marketing becomes simpler and more effective. You save time, make more money, and attract clients who already trust you. Instead of asking “why you?” they’re ready to say, “how soon can we start?”

Have you ever felt tired of chasing prospects, battling objections, and hearing excuses like “I’ll have to think about it” or “Let me talk to my partner about that”?

Selling does not have to feel like an uphill battle.

What if, instead of convincing or pushing, you could let your proof do the talking and watch as trust and belief follow?

That’s the power of ProofStacking.

In the Proof Stacking book, you’re going to discover a smarter way to market, differentiate, and sell. It’s a simple process that replaces resistance with rapport and transforms skepticism into confidence.

Get ready to let your proof work harder, so you don’t have to.

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