Sep 19 ā¢ General discussion
The Meat š„©
You know that sinking feeling when you hit post on what you think is a killer offer?
Then you watch the engagement trickle inā¦
3 likes.
1 random ai comment.
Zero DMs.
So you try again.
Better copy. Different hook.
But same crickets.
You start wondering if your audience even sees your stuff anymore.
Or worseā¦ they see it and just donāt care.
This happens to all of us.
It happened to me recently.
So what do you think I did?
When we get to this point itās time to open up the ol pre sell bible Travis wrote for us and apply a dab of wallet lube.
Youāre not selling what you think youāre selling.
Most of us lead with our solution. Our process. Our personality.
But prospects donāt buy solutions to problems they might have some day.
They buy bridges out of hell.
Travis calls it the plan or the meat. And heās repeatedly mentioned itās the most important P.
The plan isnāt what you think it is.
Itās not your methodologyā¦ or your 7 step system.
Itās the gap between what theyāve already tried (that failed) and what they actually need.
In Make em beg to buy, Travis mentions Mike the restaurant owner.
Mike didnāt buy āfax advertising.ā
He bought a way to fill his empty carryout counter during lunch rush.
When you can point to their present pain, show them what itās costing them, and offer something clearly different from what failed beforeā¦
Thatās when they stop scrolling.
Thatās when they DM you.
Thatās when they beg to buys
Thatās when crickets turn into cash.
So if things arenāt clicking right now (or if you get to a point where they arenāt)ā¦
The problem oftentimes is that your plan probably just isnāt bridging the right gap.
What gap is your audience stuck in right now?
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The Meat š„©
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