MM Toolkit + SOS + Ronin Magic [Biz Op]

Ian Hamshaw

Feb 11 (edited) • General discussion

This post is manually written by the human, Ian.

It's not polished.

And I've come to see that not polished is fine.

Yesterday I sent a message to the crypto expert I pay (mastermind)—asking if he is set up as an affiliate on Gum Road.

The pre-existing relationship means there's no need for me to be coy. I can open the conversation quite easily.

If you're reaching out cold you can use the DMOpener tool in the MM Toolkit.

SOS (it's not new)

A soap opera sequence is story template that soap operas follow where the show ends in a cliffhanger and you have to wait until the next episode to get the pay off.

Assuming you've gone through sections of the MMToolkit and you know your target audience, you can now put that compelling content machine to work, and keep riding it!

Notice in the image of my DM message, in the opening paragraph I state a known known, that he knows that I know a lot about his crypto courses. That's a little smidge of pre-selling.

If he says yes to my offer, I need to create a test. That could be a simple handraiser.

It could be as simple as getting the list owner to endorse you and position you as (somone) who went through (something) and came out the other side (changed). Put another way you have a new plan.

Writing the Soap Opera Sequence is easy if you know your market.

Crypto is mostly populated by males in the upper forties who like to gamble and say their testicular fortitude is greater than most.

The youngsters like MEMES as the low entry price makes it like a lottery where $20 can 10,000X

This guy I pay for crypto info is all about the technical analysis, high time frame trading, slow and steady wins infinitely...

That tells me that my opera sequence is going to be about my transformation from an NFT slinging degenerate to acalculated, skilled, and profitable trader. And the magic glue that made it happen was the courses, which I will rap about in natural manner.

How To Make Those Machines Work (Skynet bows to us)

Each story I think of, I get a first output from the compelling content creator. I tweak it and then ask it make it long form.

And then here comes the electric bolt brilliance so strap in...

I say:

"Create a cliffhanger in the story by splitting it into two with the resolution in part two."

You can get smarter. You can introduce a theme in email one and make them wait for the pay off.

You can make the sequence as long as you wish, it's endless!

I look to hit the emotions that you're average crypto degen wants to feel. Excitement mixed with hope and glory and status... and reputation. (Connection not Copywriting as Travis says).

Autopilot Wealth

As it's shown in the DM message the SOS sequence lives inside of the autoresponder so everyone who enters the list is shown the handrasier. And so this is like renting a funnel as you're affiliate link is permanently embedded in the SOS sequence.

If I was going to market this service, I'd call it something like, "Email Fracking" — we dive deep into the underserved areas of your email list and extract profits by creating very specific and narrow story sequences that clients opt in to read and has an opportunity to purchase your high ticket.

Think about that. You partner with one person. You set this up. They get paid. You get paid. And then you say, well I can crank these out almost endlessly and embed them into your autoresponder.

Imagine how this multiplies and compounds.

If this crypto guy says yes, I'll write the sequence, but I'm not actively pursuing this play. I have some other stuff cooking up with the mini-monopoly on a desirable and different crypto tool that's begging to be integrated into crypto funnels. I just had too much fun with these tools.

Ian the human has enjoyed writing this post.

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