Breaking down a strong pre-sell line by line…

Dale Backers

Jul 9 • General discussion

First I want to clear up my post from the other day. I mixed up some terminology and said:

“If you’re like me you’ve probably spent too much time on one thing… Trying to sell the bridge (the plan/meat/offer).

The problem? nobody really cares about the bridge.

They care about getting off Hell Island and moving over to Heaven Island.”

When I said "Trying to sell the bridge (the plan/meat/offer)" I lumped together a few things that are different.

People DO care about the plan AKA your different, desirable, and doable approach to solving their problem.

People DO NOT care about the deliverables and features of your offer (how many modules, bonus calls, worksheets, etc.).

The core of my message remains, but I want to clarify that I mixed up terminology and the PLAN is super important.

The plan matters. The features of it do not. I hope I didn’t confuse anyone.

In that post I showed you guys my shitty outreach to a potential partner.

Now let me show you an example of what I’d consider a strong pre-sell post using

@Travis Sago

’s

framework. It’s a post I just published in my group with a breakdown of what I did right.

(Parenthesis = my analysis). Non parenthesis = part of the post. Hopefully this is easy enough to read doing it like this but if this format sucks let me know and I will figure something else out.

You've been "researching" for months but your bank account looks the same…

(Present Pain Opening… Immediately identifies a symptom (wasting time doing research without results)

Symptomatic Messaging… “months" and "same bank account" are specific and pointable).

I see this all the time.

People consuming course after course. Video after video. Newsletter after newsletter.

(Hell Island Symptoms… Specific behaviors we can point to)

But nothing changes.

(Present Pain… The core frustration)

They feel busy. They feel productive. But they're not making progress.

(Contrast… Feeling vs. reality)

The worst part is that nagging voice in your head asking 'What's wrong with me? Why can't I figure this out?'"

(Hell Island… self-doubt/negative internal dialogue)

(Symptomatic… thoughts they can recognize)

You see other people getting results from the same courses you bought. Meanwhile you're stuck in learning mode wondering if you're just not cut out for this.

(Hell Island Symptoms… pain from comparison).

The sad truth is that learning without implementing is just entertainment. False dopamine hits.

(Symptomatic… I think false dopamine hits is something they can feel)

I used to be the same way.

I'd watch a 3 hour training and feel like I accomplished something. Then I'd log off and be done for the day…

(I was just like you).

But I hadn't done anything. I hadn't sent a single DM. I hadn't created a single piece of content. I hadn't made a single offer.

(Hell Island inaction they can point to)

Instead of checking my stripe account with excitement (like I do now) I was checking it with anxiety. And finding the same $0 as every other time I checked.

(Hell Island Symptom… account checking).

(Heaven Island.. excitement (like I do now)

(Symptomatic… $0 is specific and pointable).

I realized the best training isn't the one that teaches you the most. It's the one that gets you to DO something.

(Bridge to Solution… hints at my different approach)

(Philosophy)

Imagine logging off a training and immediately taking action on what it teaches. Actually sending DMs. Actually creating content. Actually making the offer.

(Heaven Island… Specific actions they can visualize).

Picture checking your notifications and seeing 'Payment received' instead of another 'New course available' email.

(Heaven Island Vision… vivid outcome they can see)

That's why when I create my trainings I keep it stupid simple. No fluff. Almost no theory. Just 'here's what I did, here's how I did it, here's how you can swipe it, now go do it.

(The Plan… different, desirable, doable approach).

(Philosophy).

All the information in the world is out there. But instead of making people richer it gets them lost in the sauce.

(Personality)

Information overload is the enemy of progress. The cure isn't more information. It's more implementation.

Stop researching.

Start doing.

Your bank account will thank you.

(Heaven island)

*That’s the end of the post*

We’ll see what kinda feedback I get. But I feel this is a solid pre-sell post in the wild.

Please let me know if you found this helpful…