What could you gleam looking over the shoulder of a copy chief as they take offers from ‘meh’ to ‘Take My Money!’? James here. Now’s your chance to find out. Earlier this week I did copy and offer reviews, Live, for Ronin and Make Em Beg To Buy members - at no charge. It was a lot of fun! (Check out the images below.) We covered: - How to make people care about content and offers - #1 thing that’ll make customers stop reading and start ignoring you in 2025 - The specific flow an offer needs to entice buyers - How to make your offer stand out in a “Me too” market - …And a lot more. If you couldn’t make the call live? The recording is now in the classroom, but… It’s only going to be free to watch for the next 7 days (until Friday the 22nd). After that it’s switching to paid. If you want to see how a professional, semi-retired, copywriter thinks about offers, copy and T3s… …And steal some insights you can use to make sales pop for yourself and your partners? Watch the recording in the classroom while it’s still free. In your corner, James Foster

Starting in 10 MINUTES: https://us06web.zoom.us/j/87553831131 Have emails, offers, T3s, or sales pages you’d like a pro’s eyes on? I’ll review/critique your copy for FREE. If you… Want a thumbs up before launching something new… Have an existing offer that could use a makeover to bring in more sales… Or just wanna understand offers and copywriting better. Here’s the deal: This Tuesday (8/12) at 10am (CST) I’m going to critique copy and answer questions LIVE on Zoom. And while I have plenty of my own copy I could talk about… It’d be way more FUN to work with fellow MEBTB peeps. If you want me to review your copy during the zoom? >>> Drop me a “2nd set of eyes” in the comments. I’ll need the copy PDQ (So I can prepare for Tuesday) If this goes over well? I’ll turn it into a weekly event. It could turn into a regular event. For now… You can attend the zoom Tuesday the 18th (at 10 AM CST) here: https://us06web.zoom.us/j/87553831131 And if you want me to review your copy on the call… >>> Drop me a “2nd set of eyes” in the comments.

First I want to clear up my post from the other day. I mixed up some terminology and said: “If you’re like me you’ve probably spent too much time on one thing… Trying to sell the bridge (the plan/meat/offer). The problem? nobody really cares about the bridge. They care about getting off Hell Island and moving over to Heaven Island.” When I said "Trying to sell the bridge (the plan/meat/offer)" I lumped together a few things that are different. People DO care about the plan AKA your different, desirable, and doable approach to solving their problem. People DO NOT care about the deliverables and features of your offer (how many modules, bonus calls, worksheets, etc.). The core of my message remains, but I want to clarify that I mixed up terminology and the PLAN is super important. The plan matters. The features of it do not. I hope I didn’t confuse anyone. In that post I showed you guys my shitty outreach to a potential partner. Now let me show you an example of what I’d consider a strong pre-sell post using @Travis Sago’s framework. It’s a post I just published in my group with a breakdown of what I did right. (Parenthesis = my analysis). Non parenthesis = part of the post. Hopefully this is easy enough to read doing it like this but if this format sucks let me know and I will figure something else out. You've been "researching" for months but your bank account looks the same… (Present Pain Opening… Immediately identifies a symptom (wasting time doing research without results) Symptomatic Messaging… “months" and "same bank account" are specific and pointable). I see this all the time. People consuming course after course. Video after video. Newsletter after newsletter. (Hell Island Symptoms… Specific behaviors we can point to) But nothing changes. (Present Pain… The core frustration) They feel busy. They feel productive. But they're not making progress. (Contrast… Feeling vs. reality) The worst part is that nagging voice in your head asking 'What's wrong with me? Why can't I figure this out?'"

I talked to @Travis Sago today. One thing he said that stuck with me is that people naturally tend to focus on the wrong thing in their pitch. Can you guess what it is? If you’ve been following him for a while, you probably heard this before… Let’s zoom out. If we look at Hell Island (present pain + symptoms), Heaven Island (these pains and symptoms gone), and the Bridge (our plan/offer)... If you’re like me you’ve probably spent too much time on one thing… Trying to sell the bridge (the plan/meat/offer). The problem? nobody really cares about the bridge. They care about getting off Hell Island and moving over to Heaven Island. They don't care much what gets them there. Travis asked me “if you want to get someone to go to Hawaii, what's your pitch?” Do you tell them they're going to be stuck on a long expensive flight and they may be stuck by a baby with a shitty diaper? Do you sell the jet lag? Or is a stronger pitch to show them a picture of the beach they’d stay on. Show them the sunrise or sunset from that day? Of course the second pitch is better. Why? We’re selling heaven island (in this case literally). People don't care much about how they get there. They're willing to go through certain pains or discomfort to get to Heaven Island. Features and benefits suck. Nobody gives a shit how many modules we have. I reached out to a potential partner a few weeks ago. This is my exact message, I just removed a few of the personal details. Look at my message: "Hey [name] Could I pay you $250 to run a poll in your [group name] Skool group? I just ran a poll to my free Skool group of only 50 members and made over $2,000 from a $197 offer. Here's what I'm thinking. I would write and run the poll in [his group] to sell [his offer] to your members. If it makes an amount money you're happy with I take a small % of the sales after the money hits your account. Worst case it makes nothing and I pay you $250 for wasting your time.

Here's what the front, back and spine look like for Travis's new book coming out. We wanted to put together that'll look nice on a bookshelf. What do you think?