🔥
Jul '24 • General discussion
All the leads you can handle
I think most marketers believe getting leads is just a matter of wordsmithing and copywriting.
They torture words to get prospects to raise their hands.
If they don't get the answer/results they want...
Shock, whip or slice the words again.
If that doesn't work...
They blame the hostage.
And go look for a more "motivated" hostage.
Torture is no fun. 😪
Most humans don't like it.
They equate marketing with torture.
marketing = torture
Which means...
getting leads = torture
Which means?
Most humans will only get enough leads to barely survive...
Because pain!
Because I am human, I avoid pain and torturing peeps, too.
But...
I am also a stubborn SOB. (Ask my wife.) 🙂
I didn't want to barely survive.
I also want to have FUN!
Fun is one of my #1 priorities in life and business.
I don't want to spend my days torturing words.
I also want all the leads I can handle.
So, gawt dammit! I'm gonna get what I want!
I had my first epiphany when I was selling advertising.
Have you ever sold advertising?
It's hard AF to torture those words to get leads.
It's not quite as hard as selling insurance (which I've done too), but it's not fun.
Here's what happened...the short story...
I created a new advertising medium in my town.
For restaurant owners, it did what no radio, TV, or newspaper ad could do...
It only sent ads to offices packed with their ideal customer.
Office workers who would order CARRY OUT orders for 1 to 50 people AT A TIME.
This was big $$$ and little hassle for restaurant owners.
It didn't take word torture.
I'd show them the list of all the offices it went to.
They'd say, "How much?"
Then I'd take their money. 🤑
And the first day the ad went out, their carry-out line would ring like crazy.
Because it worked so well...
Lead getting was fun and easy...
Everything worked.
I could just call up a restaurant and ask, "Can I send your lunch special to most of the offices in town?"
The answer was always, "Sure!"
Then I'd set up a time to meet so I could get their lunch specials and I'd almost always walk away with a check.
The times I didn't...
I'd just send the first ad for free.
Their carry-out line would go crazy, and then they'd buy ads for months in advance.
BTW: The new ad medium was Fax advertising. I got permission from all the offices.
I got smarter about it, too.
I'd do free ads without even calling them.
I'd put on the fax ad, tell them the Russellville Fax Man sent ya.
I'd call up the next day...
EZ DEAL!
My biggest problem was I didn't have enough ad space!
I could fit about 8 ads per page.
...turns out that an office manager was okay with 2 pages a day. Three pages, and I got complaints.
👉Here's the moral of the story! 👈
I didn't go to some fancy word torture school.
👉👉👉I'd figured out how to CREATE DEMAND ON DEMAND!
How'd I create demand?
👉👉👉By creating a new OPPORTUNITY!
Now...
What is a useful definition of opportunity?
👀OPPORTUNITY: A favorable junction of circumstances.
Creating a new opportunity = creating demand = all the leads you can handle
...Without word torture.
Creating opportunity is FUN AF, too!
Circumstances are always changing.
This is GREAT!
Because it means we have a never-ending supply of junctions and circumstances we can make favorable.
When we create NEW OPPORTUNITIES we get all the leads we can shake a stick at.
I've got several tricks I've learned over the years to create new opportunities from thin air.
But this note is getting long.
Would you want a PART 2❓❓❓
Where I layout my favorite, most reliable trick for creating demand, new opportunities and all the leads I need?
Take a sec and tap your thoughts below, purty please!
Rooting For Ya,
Travis
PS This post may have all 5Ps in it? Can you spot them?
GIMME! GIMME! GIMME! 👍
NO, this shit is too long and boring AF! 🖕
Dud, I've already got all the leads I can handle.
37
60 comments
All the leads you can handle
skool.com/make-em-beg-to-buy-4557
Create so many opportunities we become the CHOOSER in life and business - a VIP group for Make Em Beg to Buy Book Buyers
Leaderboard (30-day)
1
+101
2
+12
3
+9
4
+3
5
+3
Powered by