Notes # 7 | lead generation module # 3,4,5

MODULE # 3 ( Buyer Pshchology and Buying Intent)

iss Process mai humara yeh GOAL hai ky client ko itna positively handle kia jaye ky uski feel humarye liye positive hojaye

WHAT ARE AWARENESS_BASED LEAD?

Asi lead jo sirf problem ko feel krty hain or unky pas us problem ka koi solution CLEAR nhi hota !

hr lead ko pitch krny ka tarika different hota hai jin logo ko problem ka pta hota solution clear nhi hota so these leads are DIFFICULT to manage.
wo leads jin ko apni problem ky solution ka bhi idea hota hai then wo apky suggestion ko value krty hain or apki offer easily buy bhi kr sakty hain... IN SHORT these leads are EASY to manage.

2.EMOTION AND LOGICAL TRIGGER !

Always go for logical triggers never do emotion triggers because you have to show some PROFESSIONALISM for example: Price, offers etc etc

3 HOW TO BULID TRUST ?

You have to be consistent ! ( yeh na ho ap client ko late replies dy rhy hain)
Give some proof to your client ( jo kaam wo apse chahta hai us ky related proofs dekhaien)
Give him Value ( us sy uski problem ka pochien or positively usko guide krien or help krien)

4 BUYING INTENT KAISY FIND KRTY HAIN?

jb client apna interest show krta hai by asking PRICE? or DEMO ? etc etC

MODULE 4 (Types of lead generation)

INBOUND LEADS

wo leads jo humarye pas khud ati from knowing you on Social media content etc etc

2.OUTBOUND LEADS

Jb hum lead ko khud approach krty hain through CALLS , COLD DMS , TEXT etc

3 ORGANIC LEAD GENERATION

Aisi lead jo free traffic sy aarahi hai (just like us humne PODCAST dekha youtube sy now we are part of this community)

4 PAID LEAD GENERATION

Wo leads jo kisi ads or influencer ko dekh kr inspire hokr form fill krty hain (yeh leads paid hoti hain ads ko run krwany ky liye paisy lgty hain)

5 WARM LEADS

Jo hume khud approach krti hain or trust krti hain ( it can be a FOLLOWER )

6 COLD LEADS

apko nhi jaanti or apko khud trust bulid krna prta hai or interest develop krna prta hai ( in short mehnat krni prti hain inpr)

B2B AND B2C LEAD GENERATION DIFFERENCE

B2B = Slow + high value ( warm leads hoti hain trust krti hain interested hoti jaldi Buy krti hain)
B2C = FAST + less Value ( cold leads hoti hain pr trust nhi krti jaldi buy bhi nhi krti )

MODULE # 5 : OLD WAYS VS NEW WAYS OF LEAD GENERATION

OLD WAYs: pehly pehly leads ky liye hum physical methods use krty thy through NEWSPAPER , VISITS , REFERRALS , PAMPLETS

COLD CALLING SYSTEM

Is mai hum Randomly logo ko call krty hain unko apni offers batatye hain ( yeh process kafi time taking hain because bht kam log interested hoty hain)

OFFLINE LEAD SYSTEM

Banners lga sakty hain, Referrals ky though bhi lead bna sakty hain

CONTENT BASED LEAD GENERATION

Is process mai USEFUL content bnaty hai jis sy client ka trust bulid hota hai or WARM LEADS khud ati hain

BEST STRATEGY = OLD + NEW ka mix

Assignment

https://docs.google.com/document/d/178X3cTdZ3V2BPev4k8OO4Jm6JsMd_CKaitRvTFUGC7o/edit?usp=sharing

@Asim Irfan

i have two question please mujy yeh clear kr dien!

Lets suppose maine lead generation sirf dusrye freelancers ko client provide krny ky liye ki hai tu phir in this situation mai kis type ka content bnau gi on my insta ya dusri applications py?

2.What if agr koi mery insta sy mujy approach krye tu mai kia mai usko UPWORK recommand krugi ? ky pehly upwork pr ao phir kaam hoga or if not then kia insta itna secure platform hai ky payment y doran mery sath koi scam na ho?

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