Notes # 7 | lead generation module # 3,4,5
MODULE # 3 ( Buyer Pshchology and Buying Intent) iss Process mai humara yeh GOAL hai ky client ko itna positively handle kia jaye ky uski feel humarye liye positive hojaye 1. WHAT ARE AWARENESS_BASED LEAD? Asi lead jo sirf problem ko feel krty hain or unky pas us problem ka koi solution CLEAR nhi hota ! - hr lead ko pitch krny ka tarika different hota hai jin logo ko problem ka pta hota solution clear nhi hota so these leads are DIFFICULT to manage. - wo leads jin ko apni problem ky solution ka bhi idea hota hai then wo apky suggestion ko value krty hain or apki offer easily buy bhi kr sakty hain... IN SHORT these leads are EASY to manage. 2.EMOTION AND LOGICAL TRIGGER ! - Always go for logical triggers never do emotion triggers because you have to show some PROFESSIONALISM for example: Price, offers etc etc 3 HOW TO BULID TRUST ? - You have to be consistent ! ( yeh na ho ap client ko late replies dy rhy hain) - Give some proof to your client ( jo kaam wo apse chahta hai us ky related proofs dekhaien) - Give him Value ( us sy uski problem ka pochien or positively usko guide krien or help krien) 4 BUYING INTENT KAISY FIND KRTY HAIN? - jb client apna interest show krta hai by asking PRICE? or DEMO ? etc etC MODULE 4 (Types of lead generation) 1. INBOUND LEADS wo leads jo humarye pas khud ati from knowing you on Social media content etc etc 2.OUTBOUND LEADS Jb hum lead ko khud approach krty hain through CALLS , COLD DMS , TEXT etc 3 ORGANIC LEAD GENERATION Aisi lead jo free traffic sy aarahi hai (just like us humne PODCAST dekha youtube sy now we are part of this community) 4 PAID LEAD GENERATION Wo leads jo kisi ads or influencer ko dekh kr inspire hokr form fill krty hain (yeh leads paid hoti hain ads ko run krwany ky liye paisy lgty hain) 5 WARM LEADS Jo hume khud approach krti hain or trust krti hain ( it can be a FOLLOWER ) 6 COLD LEADS apko nhi jaanti or apko khud trust bulid krna prta hai or interest develop krna prta hai ( in short mehnat krni prti hain inpr)