Module 1: Lead Generation Foundation
Lead Generation kya hoti hai? Lead Generation ka matlab hai naye potential customers dhoondhna, unka interest create karna aur unki contact information capture karna taake future mein unhein client banaya ja sake. Simple lafzon mein: Aise customers dhoondhna jo aapke product ya service ke mutabiq hon. Step 1: Audience Identify Karna - Jaisa business hoga, waisi hi audience target karni hoti hai. - Agar aap clothing brand chala rahe ho to un logon ko target karo jinhein clothing mein interest ho. - Ghalat interest wali audience business ko grow nahi karne deti. Attention Grab Karna - Attention online aur offline dono jagah se li ja sakti hai. - Jab attention aati hai, tabhi lead ka process start hota hai. Interest Create Karna - Sirf attention kaafi nahi hoti. - Audience ko ye samjhana hota hai ke aapka product ya service unke kaam ka hai. Lead ka Matlab kya hota hai? - Har visitor ya follower lead nahi hota. - Lead = Interest + Contact Information - Jo banda aapse baat kare, kaam discuss kare aur apni details de, wahi lead hota hai. Leads ko Nurture Karna - Lead aane ke baad follow-up hota hai. - Kaam samjha jata hai. - Lead ko sales ke liye ready kiya jata hai. Prospect aur Customer ka Flow - Lead: Interest + Contact - Prospect: Qualified Lead (Need, Budget, Interest clear) - Customer: Payment kar chuka, product/service le chuka Online vs Offline Lead Generation Online: - Social Media - Ads - Email Marketing - Website / Landing Pages Offline: - Events - Calls - Walking / Door to Door - References Goal dono ka aik hi hota hai: attention → interest → lead → sale Lead ka Role Business mein - Lead business ka fuel hoti hai. - Leads ke baghair sales nahi hoti. - Zyada leads = zyada sales ke chances. Module 2: Business Logic, Demand & Income Business Logic Marketing + Lead Generation = Opportunity + Growth - Marketing attention laati hai. - Lead generation opportunity laati hai. - Opportunity se business grow karta hai.