Want to attract better quality leads.
learn this:
Eugene Schwartz’s "5 Levels of Awareness" in marketing framework maps the journey a consumer takes from having no knowledge of a problem to being ready to buy a specific product.
These stages:
Unaware,
Problem Aware,
Solution Aware,
Product Aware, and
Most Aware
... determine how to tailor content to move potential customers closer to purchase, focusing on their pain points and solutions rather than just selling.