I've spent over $250K of my own money on ads. Not client money. My money. The kind that hurts when it disappears. And most of what actually moved the needle wasn't some secret ninja hack I learned in a $5K course... It was embarrassingly simple stuff I'd been ignoring. So if your ads are feeling "meh" right now... like they're working but not working working ... here's 3 things I'd do today. 1️⃣ Print out your buyers list and build a 1% lookalike. This sounds so basic it's almost insulting. But I'd bet money most of you reading this haven't done it. Your buyers are literally a cheat sheet of who Meta should be targeting. You already have the answer key... you're just not handing it to the algorithm. A 1% lookalike off your purchasers is the closest thing to a "free money" audience that exists. Go build it. Today. 2️⃣ Turn on retargeting. (Or actually look at it if it's already on.) Here's what most coaches do with ads: They pay to get in front of someone. That person clicks. Maybe watches a video. Maybe even hits the sales page... And then they never hear from you again. That's like asking someone on a date, having a great time, and then changing your number. Weird behavior. Your retargeting should be its own little machine running in the background... reminding warm people that you exist and you can help them. It doesn't need a big budget. It needs to be on. 3️⃣ Go talk to your warmest leads. Right now, today, you have people who clicked your stuff, watched your videos, opened your emails, maybe even started an application and didn't finish. These people raised their hand and said "I'm interested." And most coaches just... ignore them? While spending more money to find cold strangers? That's like walking past a $20 bill on the ground to go dig for quarters in the couch. Pull up your warmest leads. Send them a message. A voice note. An email. Something human. You'll be shocked how many were just waiting for a nudge. --- That's it. Nothing fancy. Nothing that requires a PhD in media buying.

I've been embarrassingly deep in the AI rabbit hole lately. Like... my wife asks me how my day was and I start explaining what a "system prompt" is. She does this thing where she nods and listens really intently despite not having a clue what im talking about... It's a gift really. Anyway. I've been building AI agents. Writing prompts. Tweaking things. Breaking things. Talking to robots like they're interns who need very specific instructions or they'll ruin everything. (They will.) And somewhere in the middle of all this nerd stuff... something happened that I genuinely did not expect. I started getting better at being a human. Not joking. Here's what I mean. When you build an AI agent, there's really only a few things that make or break it: 🙋🏼‍♂️ The Identity. Who is this thing? What's its job? What does it believe about itself? 🔧 Skills. What can it actually do? What has it been trained on? ⛩️ Structure. How is its brain organized? What does it have access to, and can it find it when it needs it? Nail those three and the AI is scary good. Like "did a human write this?" good. Miss any of them and you get... confident nonsense. Which, now that I think about it, also describes most of my twenties. But here's where it gets weird. Read those three things again. Identity. Skills. Structure. That's literally what every self-help book since 1987 has been trying to tell us. Who are you? What can you do? How's your head organized? I've spent years in personal development, even working with Bob Proctor for 3 years. I've Read the books. Done the work. Sat in circles with grown men talking about their feelings. (That part's actually great.) And somehow it took building a robot to go... "Ohhhh. THAT'S what they meant." When my identity is clear ... I make better decisions. When my skills are sharp ... I move faster. When my internal structure is organized ... I don't spiral into chaos every time something breaks. Everyone's losing their minds about what AI can do for us.

This is going to simplify and streamline the entire online business for Coaches and Consultants… So they can actually just focus on their zone of genius and over deliver for their clients.

People be blowing their minds! 🤯 here

On March 1st, I've decided to run a 90-day Sales challenge that might be the most important thing I've ever created... Not because of the $20,000 in scholarships and prizes I'm giving away (though that's real). But because I'm going to teach you the ONE skill that saved my ass through every recession, every market shift, every "disruption" That skill is Sales. But not the gross kind. The human kind. The sitting-with-someone-and-actually-giving-a-damn kind. The helping-people-make-decisions-that-change-their-life kind. While everyone's worried about Ai taking their job, I'm over here knowing one thing for certain: So long as you can sell... You're going to be just fine. After selling $30M in products and services over last 15 years (not a flex, just some context), I can tell you that sales for me has become about 💙 helping people make life altering decisions. 💙 about helping people find the Truth. 💙 a deeply spiritual practice. 💙 and enormous act of service for others. And in the next 90 days, I'm teaching everything I know so you can make sales today and have the skill set for a lifetime. And when I say teaching I don't mean learning from my courses.. We are going to learn by DOING. Real conversations. Real offers. Real results. Real Feedback And... Here's what I'm putting on the table to make sure this is a banger 90 day challenge. → $10,000 in scholarships → $10,000 Prize for top performer (1:1 VIP Day with me + flights & hotel included) → 90 days of implementation, accountability and in the trenches learning... not more information and here's what matters even more: By June 1st, you'll have a skill that makes you recession-proof. AI-proof. Market-proof. Because when you can genuinely help people make decisions that improve their lives? You can write your own check. Forever. The challenge starts March 1st. No this is not free... but probably pays for itself with just 1 or 2 sales. Applications for the $10,000 Scholarships are open now!