~ Current - $36k/mrr Total revenue - Bit behind - Why? Focus on MRR vs PIF Cash collected - Should be higher this month (Roll Over from previous) MRR collected - Added $6k/mrr this week Ad spend - Big Breakthrough on Increase New leads - Youtube & Skool Network are driving leads (for free) Customers - $27 Cost per customer is wild Applications - 70 Dropped focus on this because of lead quality ** New Ideas Calls booked - Trying to find the random links - 1/2 as many Clients - 27 (Biggest shift in Offer - 30 day trial x >> Just start) ROAS - down 15% Because of shift from course sales Application rate - down 25% But makes sense CPA - Cut in half by shifting the deal flow

A few reflections after my biggest month in business ever. ** Spoiler alert... I cry at the end.

Workshop link Comment LFOS to learn more

Quick story. For years my monthly workshops looked exactly like everyone else's. Open Zoom. Share a Google Slides deck. Talk at a wall of tiny faces for 90 minutes. Hope people stay. And I'd get to the pitch, look at the attendee count, and wonder where everybody went. I blamed the content. Rewrote the deck. Added more slides. Added a better story. Same result. Here's what I eventually figured out... A workshop doesn't lose the room at the pitch. It loses the room one small leak at a time. Nobody leaves because of one thing. They leave because ten tiny things told them "this isn't worth my full attention," and by minute 60 they're in their inbox with you playing in the background. None of these leaks will cost you the room on their own. All nine together will. So here's the audit. Pull up your last replay and score yourself honestly. The 9 Attention Leaks 1. "Can everyone see my screen?" The first 90 seconds decide whether people lean in or lean back. If you open with tech fumbling, you've told them the next hour is going to be fumbly too. Fix: Open in your slides scene already loaded. Test it before the doors open, not after. 2. The alt-tab. You're hunting for the browser window. They're watching your desktop, your bookmarks bar, and a Slack notification from your wife. Fix: One button per scene. Slides, screen share, camera. Tap, done. 3. The disappearing face. The second you hit share, you shrink to a thumbnail in the corner. People don't watch slides. People watch people. Fix: Float your camera over your slides so you never leave the frame. 4. Reading the slides. If the words are on the screen, you don't need to say them. If you're saying them, they don't need to be on the screen. Pick one. Fix: Slides are signposts, not scripts. Five words max. You are the content. 5. The dead slide. Four minutes on one static slide. Nothing moves. The brain checks out because nothing is happening. Fix: Draw on it. An iPad and a pen turn a slide into a whiteboard, and movement holds attention.

True story. For years, my monthly workshops looked exactly like everyone else's. Open Zoom. Share a Google Slides deck. Talk at a wall of tiny faces for 90 minutes. And every time I went to share my screen, there was this little 4-second panic where I'd hunt for the right window while 60 people stared at my desktop. (Yes, they saw the tabs. All of them.) Here's the thing. The content was good. People told me so. Then they checked their email around minute 22 and quietly left around minute 40. By the time I got to the offer, I was pitching to a gallery of black squares. So I did what any reasonable person would do and went full nerd on it. Ecamm. Stream Deck. An iPad I draw on live. A floating camera that sits over my slides so people watch me instead of a deck. Scenes that switch with one button. It took me an embarrassingly long time to figure out. (Months. And a Stream Deck I bought twice because the first one was too small) But the difference wasn't subtle. People stayed. People engaged. People bought. And it turns out the whole setup is about five tools wired together once. Not fifty. Anyway... On Friday, September 25th I'm running a live 90-minute session called Workshop Pro™ where I show you how to set up your zoom room like the stage it is. Scenes, slides, drawing, controls. You leave with a setup, not a to-do list. It's $47. Comment "ZOOM" below and I'll send you the details. Dan P.S. If you've never run a workshop before, this one prob isn't for you yet. Come to the next one. This is for people who already run them and are tired of theirs looking like a Tuesday staff meeting.