UGC style videos using Sora 2 for meta ads

While building the lead gen brand that I've been documenting, I went deep down the AI video rabbit hole.

Main reason: that’s where I’m seeing the best engagement and I don’t have the time (or desire) to be on camera shooting videos myself.

I was honestly skeptical of AI video at first .But after playing with Sora 2, my mind is kind of blown, especially for UGC-style ads.

As a quick test, I spun up a video in minutes. It’s not perfect (I didn’t overthink it), but the quality is already good enough to test ads with.

I’ve tried a lot of AI video tools, and so far Sora 2 is in a different league from what I can tell.

That said, there are two real downsides:

You’re capped at 12 seconds (I’d be shocked if this doesn’t increase over time)
Every video has a moving watermark you can’t edit out cleanly (if using Sora directly)

You can use watermark-removal tools, but they come with tradeoffs.

The only other tool I’ve found that gets close to this quality is Arcads, but it’s roughly $10 per 12-second video, which adds up fast.

So I took a different route.

I’m bypassing Arcads and using the Sora 2 API directly, which lets me generate similar videos for about $1–$2 per video.

Huge difference.

If there’s interest, I’m happy to spin this into a public-facing app that makes this accessible without needing to mess with the API yourself.

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UGC style videos using Sora 2 for meta ads

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