Two new ad angles that started working and a TMM update

Jan 18 (edited) • 🛣️ Lead Gen Progress Threads

So after seeing my Pig 💩 ad working well, I launched 6 new angles the other day. A couple emerged as winners and now I have three solid angles that have potential for attracting buyer leads.

Pig 💩 angle
Vacation/relax angle
Generic talking head video of guy in office

At this point, I've paused the ads until we get our distribution and marketplace system in place. For distribution, we're going to be using Juiced and it's a key part of the pitch. So I figured that I'll turn everything back on later.

So where I'm at:

1) Frontend funnel part is sort of figured out and I'm able to get leads for around $50-$70 per lead (I suck at media buying) Haven't even tried AI UGC here yet. Just handed leads off to a friend then paused until we have a buyer

2) I think I found a predictable acquisition system for finding buyer leads going after mortgage LOs and Mortgage brokers (there's a longer-term play here where LeadCapture also gets mixed in as part of the sale, but that's a different topic)

3) Now working on getting systems in place, connecting with some people in my network and so on.

Once we go live with systems, it will truly be launch time.

With that said, still trying to keep this very low lift/low time commit right now. But it's starting to look very interesting to me from some of the early signals.

For anyone who has reached out about this and working together, I apologize that I've been slow moving to get back to you. This is very low priority right now. We've got a lot going on at the LeadCapture side between feature development and onboarding some newer /larger customers that I've been pretty busy. My goal here is really just to share what's workin what's not as I launch this, if it takes off and works then I'll figure that side out later.

In the meantime, the other two ads that are working well are below. In both cases my CPLs are $6 per lead and blended CPL is about > $8 per lead with all of the testing mixed in.

Feel free to swipe, steal, repurpose

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Two new ad angles that started working and a TMM update