March 23 Update: AI-Assisted A/B Testing, GHL Integration, and More

We wrapped up our last engineering cycle and with that we shipped AI-Assisted A/B Testing, expanded our integration ecosystem with GoHighLevel and Jornaya, improved tracking with Facebook Pixel cookie capture and calendar conversion tracking, and made a number of enhancements across analytics, routing logic, and spam protection.

What We Shipped

AI-Assisted A/B Testing

Run split tests on your funnels with AI helping you determine what to test and when to end each test.
AI analyzes your funnel and suggests high-impact test ideas based on your traffic, layout, and conversion patterns.
Once a test is running, AI monitors statistical significance and recommends when to call a winner, so you're not guessing.
This is the first phase. We'll be rolling out deeper AI-driven testing capabilities throughout the year.

GoHighLevel Integration

Connect your LeadCapture funnels directly to GoHighLevel with a streamlined setup flow.
Removes the confusion and manual configuration that previously made this integration difficult to get right.

Jornaya Integration

Jornaya LeadID capture is now a native integration with a simplified setup process.
No more guesswork around where to place the Jornaya script or how to pass the LeadID through your webhook.
Especially useful for anyone in insurance, mortgage, solar, or other regulated verticals where Jornaya compliance is required.

Facebook Pixel Cookie Capture

Facebook Pixel now automatically captures `fbp` and `fbc` parameters directly from the browser cookie.
This gives you more accurate attribution and better data flowing back to Meta for optimization.
Just make sure Facebook Pixel is enabled on your funnel. The capture happens automatically from there.

Calendar Conversion Tracking

If you're embedding a Calendly or GoHighLevel calendar into your thank you step as an iframe, we can now detect when a prospect books.
Calendar submissions now show as conversions in the "Completions" section of your step-based metrics.
Gives you full-funnel visibility from first click to booked appointment.

Weekly AI Insights Improvements (still needs work though)

Made a number of optimizations to the weekly AI Insights reports that go out every Monday.
Insights are becoming more relevant and actionable as we continue refining what AI surfaces.
We're continuing to optimize this and will keep improving the quality of recommendations.

"Is Between" Routing Logic

Added "Is Between" as a routing and conditional logic option in your funnels.
Gives you more flexibility when dealing with complex routing scenarios, like qualifying leads based on numeric ranges.

Range Slider Input Field

Range sliders now include an optional input field that lets prospects type in a value directly.
Useful when you want the visual simplicity of a slider but also need precision for higher values.

Export Leads to CSV

You can now export your captured leads directly to a CSV file from within the platform.
Makes it easy to pull data for reporting, list uploads, or offline analysis.

Bot and Spam Protection Optimizations

Improved our global bot detection and spam filtering to reduce junk submissions.
These are behind-the-scenes improvements that help protect your lead quality without any action needed on your end.

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What We're Working On Next

Logic Variables with Prior Step Referencing - A variables system for the funnel builder that enables calculations across steps and variable-based routing (e.g., mortgage qualification scoring). Plus, AND/OR conditions will be able to reference fields from previous steps, not just the current one.
Consent Text UI Improvements - Making it easier to create and manage consent text within your funnels.
A/B Testing Insights via Copilot - Giving AI Copilot awareness of your A/B test results and delivering test progress in your weekly insights digest.
Credit Threshold Balance - For anyone buying credits, we're adding a threshold balance to prevent running out when a card fails.
Google Tag Manager Integration
Verfi.io Integration
Juiced Integration
More updates to be shared soon

Other Notes:

When we build and plan new features, every single one has to pass a simple filter: does it increase lead flow, improve lead quality, or make you more efficient? If it doesn't check one of those boxes, it doesn't make the roadmap. The latest round of features and enhancements checks all three.

The feature I'm most excited about from this sprint is AI-Assisted A/B Testing. When we started planning how to integrate A/B testing into the platform, I didn't want to just build another way to serve up random variants. I wanted to think about how we make AI genuinely useful in the testing workflow, because the biggest challenges aren't running the test. They're figuring out what to test and knowing when to end it. So that's exactly where we pointed AI first - helping you generate test ideas and analyze results so you're making decisions based on data, not gut feel.

This is just the beginning of what we plan to do with AI-assisted testing. Over the course of the year, we'll be rolling out more updates to take this to the next level.

We're kicking off our next dev cycle of today and I'll have another big update in two weeks.

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March 23 Update: AI-Assisted A/B Testing, GHL Integration, and More