May 29 • Wins 🏆
Why “Good Copy” Still Gets Ignored
I used to think clean, well, written emails were the key to getting replies. Turns out, they’re often the fastest way to get ignored.
The emails that actually work?They look raw. Imperfect. Like something you wrote in 60 seconds before hopping on a call.
We’ve been testing this, ugly formatting, lowercase subject lines, no links, no fluff. Just short, direct value.
The crazy part? Response rates jumped.
Lesson..
people don’t want copy. They want a human.
Anyone else seen this?
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Why “Good Copy” Still Gets Ignored
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