Apr 19 (edited) • Wins 🏆
⚙️ The Reputation Engine: When Revenge Fuels ROI
“Can you fix our Google reviews?”
That was the message.
Simple on the surface. But something in the tone… the urgency… told me this wasn’t just about a few stars on a screen.
It was deeper.
I got on a call.
And what unraveled?
Wasn’t a marketing problem—it was a wound.
Here’s what I uncovered:
🔴 The business had been recently acquired, but the old owner’s negative reviews were still live—poisoning perception.
🔴 The new owner? Locked in a quiet war—with a family member who ran a competing business in the same town.
Higher reviews. Stronger SEO. Deeper roots in the market.
This wasn’t about Google ratings.
This was about reputation, revenge, and reclaiming the family name.
I saw it instantly:
❌ No cookie-cutter review management
❌ No surface-level feedback hacks
They didn’t need help.
They needed a weapon.
So I built them one. But I didn't know how so I bought a Course on Exactly what I needed to know.
⚙️ The Reputation Engine
✅ Automated Google review request flows
✅ Dynamic post-service feedback triggers
✅ Call tracking + if-this-then-that automations
✅ Zero manual labor from the business owner
All they had to do?
Deliver their service and watch the stars roll in.
🎯 The Results:
⭐️ Google profile hit 4.9 stars
📈 Database added 4,000+ new contacts
👑 And their “rival” (the family nemesis)? Quietly crushed.
They didn’t just fix their rep…
They dominated.
And that’s when the lightbulb went off.
What I thought was a one-off solution?
→ Became a SYSTEM
→ A high-trust, hands-free machine
→ That now runs at $800/month for clients doing $100K+/mo
No more “clients who need help.”
Now? Operators who demand outcomes.
This was the turning point.
The exact moment I stopped working with “anyone who needs me”… and started exclusively serving growth-minded business killers.
And that story—how I made the leap, set the boundary, and built a high-leverage business around selectivity?
👉 That’s coming in Part 3.
Wanna hear it?
Drop “PART 3” below and I’ll Post Next:
How I built a waiting list of qualified leads
Why small clients became my biggest liability
And how choosing exclusivity transformed my bottom line
🔥 Oh—and if you’ve ever dealt with client review drama, SEO battles, or shady competitors… drop your story below. I’ll reply with my top tip for protecting your reputation like a pro.
🔎Want to see Part 1 or this 3 Part Series Click Here
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Ian Kirk
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⚙️ The Reputation Engine: When Revenge Fuels ROI
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