The "Pyramid Scheme" Question That Keeps Coming Up

Ever notice how quickly people throw around terms like "pyramid scheme" without understanding what they actually mean?

I've been watching this happen with GHL (Go High Level) lately.

Here's the reality: A true pyramid scheme has NO actual product or service. It's purely recruitment-based, where only those at the top make money while everyone else loses.

GHL, however, is a marketing platform with tangible tools that agencies use daily to deliver results for clients. The software exists whether you refer others or not.

Yes, they have an affiliate program—just like Amazon, Shopify, and thousands of other legitimate businesses. But your success with GHL doesn't depend on recruiting; it depends on how you use the platform to serve clients.

The confusion stems from a fundamental misunderstanding of business models versus illegal schemes.

What's your take? Have you encountered similar misconceptions in your industry?

Just posted a video diving deeper into this topic if you're interested in the full breakdown.

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