Roadmap to Setting Up Your Cold Email Machine

After being on Clarity Calls with new members I discovered that a Road Map for new members needed to be created. Here’s how you can efficiently implement the email outreach system step-by-step.

Recommendation: Watch the Cold Email Masterclass in the Classroom 1st for Foundational Knowledge on the LGJ Proven System.

Phase 1: Foundation Setup (1-2 Weeks)

This phase sets up your infrastructure and ensures everything is technically sound for email outreach.

Step 1: Purchase Domains

⚡Action: Buy 10 domains from GoDaddy.

Cost: $120 total (~$12/domain).
Tip: Use domain names closely related to your main business for credibility.

Step 2: Create Mailboxes

⚡Action: Watch this Video & Set up 3 mailboxes per domain (30 total).

Service: Use Jay’s $3/month/mailbox setup service for professional configuration.
Result: Properly configured mailboxes ensure higher deliverability.

Step 3: Set Up Instantly

Action: Create an account on Instantly & choose the $78/month Hypergrowth Plan.
Purpose: Automated email sending, tracks metrics, and enables scaling.

Step 4: Configure DNS Records

⚡Action: Watch this Video Set up SPF, DKIM, and DMARC records for all domains.

Use guides from your email service provider or Jay’s setup service.
Result: Helps improve your sender reputation & ensures your emails don’t land in spam.

Step 5: Enable Warm-Up Protocols

⚡Action: Watch this Video SKIP if using LGJ's Set Up Service

Use Instantly.ai's warm-up tool to gradually build trust with email servers.
Set daily sending limits to 50 emails per mailbox during the warm-up phase.

⌛ Timeline: Takes 7-14 days to complete the warm-up process.

Phase 2: Campaign Preparation (1 Week)

This phase focuses on preparing your lead generation system and email sequences.

Step 1: Define Targeting

⚡Action: Start broad: Watch this Video

Industries: Identify 3-5 industries.
Company Size: Small-to-medium businesses.
Purpose: Test different segments to identify the best-performing audiences.

Step 2: Generate Leads

Tool: Use Apollo (free account) for company and contact data.
Supplement with trusted.leads for high-quality lists.
Tool: IGleads lead scraper for beginners scrape google maps, LinkedIn, Instagram

⚡Action: Watch this Video & download your target list

Extract leads based on targeting criteria.
Clean leads using Million Verifier or a similar tool to remove invalid/risky emails.
Create two lists: "Good Emails" (safe) and "Risky Emails" (higher bounce potential).

Step 3: Write Email Sequences

⚡Action: Create a simple 3-step sequence use Emails Templates Sent to you Via Email with DFY

Subject Lines: Clear and attention-grabbing.
Email Content: Short (under 5 sentences), personal, and relevant.
CTA: Low-resistance, such as asking for a quick reply or feedback.

⚡Action: Watch This Copywriting Video

⚡Action: Use GPT Email Assistant: https://chatgpt.com/g/g-OHeiDsVBy-lgj-email-ai

Purpose: Maximizes responses while keeping messages concise and professional.

Phase 3: Launch & Optimization (2-4 Weeks)

This phase is about testing, scaling, and improving your campaigns.

Step 1: Initial Testing

⚡Action: Start small:

Send 5-10 emails/day per mailbox ramp up from there.
A/B test subject lines, messaging, and offers.

🧑‍💻 Monitoring Tools: Use Instantly to track:

Deliverability (avoid spam folders).
Open rates, reply rates, and opportunity rates.

Step 2: Analyze & Adjust

⚡Action: Watch This Video

Identify winning subject lines and email content.
Remove any mailboxes with poor performance or deliverability.
Fine-tune lists and sequences based on feedback and responses.

Step 3: Scale Gradually

⚡Action: Increase email volume:

Move to 30 emails/day per mailbox after successful warm-up.
Add new mailboxes if needed to scale further.

📑 Metrics to Track: Turn OFF Open Rate Tracking

Good: 2% reply rate, 1% opportunity rate.
Excellent: 5% reply rate, 2% opportunity rate.

Jay's Tips for Success

Stay Consistent: Don’t skip warm-up or over-send emails early—it’ll hurt your sender reputation.
Personalization: Use custom fields (e.g., first name, company name) in emails for a personal touch.
Test Regularly: Rotate subject lines and CTAs frequently to prevent audience fatigue.
Monitor Spam Flags: Check spam reports and adjust your strategy if necessary.

Estimated Timeline