Jan 15 • Shout Out!!! 📢
Just Got Off a💰Paid Coaching Call -Tony Baltodano
I just got off a call with Tony Baltodano on email deliverability and Mission Inbox!
Here's my notes from today's power-packed session:
📧 Key Deliverability Insights
- Personal email campaigns are NOT sustainable (unless opt-in)
- Aim for 98-99% warm-up scores minimum
- Placement testing > warm-up scores for accuracy
- Multiple tenant testing recommended for accurate results
- Sub-domains separate reputation (smart strategy!)
🔍 Warm-Up Best Practices
- Warmy.io recommended
- ($1-1.5/mailbox with Mission Inbox)
- Instantly's warm-up > Smartlead currently
- Test placement across multiple providers
- Don't trust single-tenant placement tests
💡 Expert Tips
- Run placement tests before sending campaigns
- Use Mail Reach for diverse tenant testing
- Monitor spam reports via Google Postmaster
- Keep copies fresh after spam issues
- Test with/without signatures & copy elements
🛠️ Mission Inbox Features
- Dedicated IP pools
- Agency-friendly project management
- Sub-domain reputation separation
- GoDaddy direct integration
- Deliverability alerts
- Shared Slack support channel
- Coming soon: Email validation & warm-up integration
⚠️ Common Mistakes to Avoid
- Relying solely on warm-up scores
- Using URL shorteners/redirects
- Testing against single tenants
- Ignoring placement tests
- Overcomplicating deliverability
🎯 Action Items
- Test placement across multiple tenants
- Consider sub-domain strategy
- Monitor warm-up scores (98%+ target)
- Set up deliverability alerts
- Document bounce messages
💪 Quote of the Day
"Deliverability is simpler than people make it to be - they usually overcomplicate it just for the sake of it."
Drop a LIKE 👍 if you learned something new!
Questions about deliverability? Let's discuss below!
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Just Got Off a💰Paid Coaching Call -Tony Baltodano
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