Cold email copy · Lead Generation Secrets

Cold email copy

Heya! I've gotten lots of amazing feedback from Jay and others from the community and I've refined my cold email draft.

Hey {{firstName}}

Have you ever looked closely at why customers don’t reorder — even when the product is solid?

We work with supplement and wellness brands to improve retention by helping customers understand and believe in what actually drives results after their first purchase.

I’d love to share a simple framework we use called the Educational Retention System that’s helped brands like Heart & Soil and Noorbru increase repeat purchase rates by 15%.

Does this sound like something worth exploring for [company name]?

– Lucas Lau

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