Oct '25 (edited) • General discussion
You Didn’t Comp Wrong. You Comped Lazy
You see a 20-acre comp that sold for $80K. Your deal is 30 acres in the same county. So you offer $50K, thinking you’re buying at 60% of value.
But what you missed:
  • No road access
  • On a slope
  • 20 miles deeper into the county
  • The comp had utilities on site
You didn’t comp wrong — you comped lazy.
That mistake will either kill your deal... or worse — fund a bad one.
How We Fix That: The ACPC Framework
  • A = Acreage Comp in the right band (10–20, 20–50, etc). A 10-acre parcel isn’t worth the same per acre as a 100-acre one.
  • C = Characteristics Road access. Flat vs. slope. Water. Trees. Utilities. It’s not just land — it’s what the land is.
  • P = Proximity Same county ≠ same value. A parcel near a highway or lake sells way faster than one buried in the woods.
  • C = Confirm Call a broker. Run it by your funder. You don’t lock in value until you confirm it with someone who knows.
If you’re guessing, you’re not comping — you’re gambling. Use ACPC. That’s how we underwrite every deal we touch.
9
4 comments
Clay Hepler
5
You Didn’t Comp Wrong. You Comped Lazy
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