📉 I lost $47,000 by not tracking these 6 numbers

In 90 days, I burned $47K. Mailers went out, calls were made, offers were sent, and deals even closed, yet I still barely broke even. That’s when it clicked: I wasn’t running a business, I was guessing.

Everything changed once I started tracking 6 KPIs. In 90 days we closed 8 deals, generated $160K in profit, sped up cash flow, and eliminated chaos. It didn’t come from working harder, it came from visibility.

These are the 6 numbers that matter:

1️⃣ Gross leads per week

2️⃣ Outreach volume (real conversations, not dials)

3️⃣ Lead → Offer %

4️⃣ Offer → Contract %

5️⃣ Average talk time

6️⃣ Days from contract to cash

You don’t need more tools or fancy dashboards. You just need to know what’s actually happening so you can make better decisions.

Which one of these are you NOT tracking right now? Comment the number 👇

4 comments

📉 I lost $47,000 by not tracking these 6 numbers