From 30,000 Texts to 1 Deal: The KPI Fix That Changed Everything

First month scaling with a VA: 30,000 texts sent, 61 gross leads, 10–12 qualified, 1 contract (buyer lined up). Not terrible, but far from efficient. My qualification rate was under 20%, my texter pushed junk leads, and I wasted time comping low-motivation sellers. I fixed it by creating a qualification rubric, adding a 15-min daily lead review call, and setting a hard KPI: 1 qualified lead per 800 texts. Now the CRM is clean, the VA knows exactly what to push, and I’m only working warm leads. Goal this month: 3 contracts, higher average profit, and no wasted texts—track KPIs and let the numbers show you where the leaks are.

8 comments