Testing new HVAC offer - same campaign? same ad set? · Agency Service Scaling Kings👑

Testing new HVAC offer - same campaign? same ad set?

For a client we've been running a 10% off install offer for the past 2 months - he's said the leads coming in are shit.

So I am changing the offer from 10% off to free estimate so theres no discount incentive.

So far i have done 1 campaign, 1 ad set and 3 ads inside optimzes for the winner.

Should i keep the same campaign and duplicate the ad set to keep all of the opimziations in there, and just have a new set of ads in a seperate ad set

Or As its a new offer, should I start a fresh new campaig and ad sets because the old ad set my have omptimzations and data stored for "cheap quality leads"

Thanks!

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