High CPL After Testing DCT · Agency Service Scaling Kings👑

High CPL After Testing DCT

Hi guys, We are running FB ads for a client and went with the winning DCT ad and currently have one ad running at a $15 daily budget.

The cost of the service is $380 and we’re only getting 1 lead a day with a CPL of $12. I’m not happy with the performance even though we now know the winning ad because we usually get leads that cost $5 max. There are ofc several variables such as the daily ad spend and the country but I'm wondering if we should change something (eg. testing a new DCT) or should I leave it to Facebook as Jimmy mentioned in his last video?

Btw the metrics is not that bad: CTR: 1.60% CTR (all): 4.30% Conversion rate of the lead form is 9,5%

Would really appreciate any advice!

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