Aug 4 (edited) • General discussion
Google Ads, and Keywords
Hey, and thanks also
What a legend that guy is...
In our call last week we spoke about keywords, and for a niche of emergency dentistry, we spoke about having just a few keywords.
I've looked at the ad account im managing, and realised that the historic ads guy, has like 100+ keywords. And it got me thinking, why was that so different. It also seemed to work well, as far as I can see.
So what is the difference? My thinking is,
1) Option 1: Few keywords approach: Makes a tighter set or keywords and is more precise. We don't waste budget and are precision targeting.
2) Option 2: Many keywords: a bit more of a sweeping approach, will get more but might not be as precise.
If I want to go for mass leads and have a higher budget then 2) would be better and 1) if not.
Is that correct?
Maybe one cold run 2 campaigns, one with the 1) approach and one with the 2) approach. The 1) approach could be a higher budget.
3
8 comments
Google Ads, and Keywords
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