@Bart Wojciechowski Hey Bart For the start of a campaign those settings look pretty good and i would set up the targeting based on search terms and sites visited in much the same way. I also agree with leaving out adding the interests for the moment. This will let your campaign focus on the people searching and visiting sites more. You can always add them later if you need to expand your reach but you are correct that the audience pool is more diluted. You can always set up some audiences and interests as observation only so you can track some data and see if they may be worthwhilst later on or use them as bid adjustments.

Bias answer from myself but with a budget of $1500 i would run Google and LSA. LSA is also very dependant on your client and feedback as well so if your client doesnt man the phones or give good feedback on every call LSA may not be the best option for that person. A standard set up that i like is my main ads on Google and then retarget the traffic on Meta. You have to decide if the set up for both is within the time you have available from their retainer or if you plan out the rollout over a longer time frame.

Hey @Dominykas Jankauskas I will assume the link between google ads and ga4 is sorted since they look like imported conversions from GA4. With a .li domain have you set up any cookies and opt ins to be GDPR compliant? A lot of tracking wont work unless you have some form of consent first. you will need to -set up a CMP such as Cookiebot or CookieYes -configure the consent settings in tag manager -make sure your privacy policy is up to date and states how data is gathered used You will still have cases where a user denies the cookies and other than recieving the submission data isnt gathered. You can set up some offline conversion tracking as well to assist depending on what tools you are using.

@Markos Pineda Depends what access i can get from my client. If i have built the site and have full access i will build landing pages on the main site. If i dont have access i will ask whoever manages the domain to add an A record pointing to my server where i will do a sub domain.

@Marvin S Yeh exactly depending what the goal of the ad and service is the more landing pages being able to directly target the audience / service is the better.

Hey @Markos Pineda not sure what you mean by link a landing page to the main website? Do you mean should your landing pages be on the root domain or a subdomain?

Ohhhh re read it so you mean if people should be able to visit the main site from the landing page. I dont with my ads. If the page requires someone to have to leave the page to convert then there is an issue with my landing page.