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Google Ads Practitioners

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152 contributions to Agency Service Scaling Kings👑
Meta Ads or GADS/LSA for contractors
@Cameron Walker @Uncle Jimmy Mitchell hey guys, right now I have a client that has a $1,500 ad budget. I don't really know what is the best platform to run ads for lead gen always switching between meta and google. Essentially do I just focus on one being run Meta ads or do I run Google ads ppc/LSA for contractors? Right now I'm focusing on electricians. Seeing very low CPL on meta compared to google with a cheaper budget but google is more high quality and buyer ready and so just want your guys opinion/experience on what platform would be best and really focus on without spreading myself thin. thanks ☺️
1 like • 3d
Bias answer from myself but with a budget of $1500 i would run Google and LSA. LSA is also very dependant on your client and feedback as well so if your client doesnt man the phones or give good feedback on every call LSA may not be the best option for that person. A standard set up that i like is my main ads on Google and then retarget the traffic on Meta. You have to decide if the set up for both is within the time you have available from their retainer or if you plan out the rollout over a longer time frame.
GA4 & GAds Conversion Tracking
Hey @Cameron Walker, @Uncle Jimmy Mitchell sent me here from EasyGrow and said you are the expert then it comes down to Google related stuff. Google TAG and GA4 seems to work fine when testing, but events don't reach GAds. When looking solely at GA4 event doesn't appear as well. (I don't even know what to ask for, I just know there is a problem lol)
GA4 & GAds Conversion Tracking
1 like • 3d
Hey @Dominykas Jankauskas I will assume the link between google ads and ga4 is sorted since they look like imported conversions from GA4. With a .li domain have you set up any cookies and opt ins to be GDPR compliant? A lot of tracking wont work unless you have some form of consent first. you will need to -set up a CMP such as Cookiebot or CookieYes -configure the consent settings in tag manager -make sure your privacy policy is up to date and states how data is gathered used You will still have cases where a user denies the cookies and other than recieving the submission data isnt gathered. You can set up some offline conversion tracking as well to assist depending on what tools you are using.
Landing Pages For Google Ads
@Cameron Walker Is it recommended that I create one landing page for one campaign or I make multiple landing pages for each ad group being a specific service. For ex one camapaign called High Value electrical Jobs and 3 ad groups (ev chargers, panel upgrades, rewiring) But wouldn't that be too broad and not get a good QS for creating one LP for the entire camapaign? what is the proper way to do it ? also is this the right campaign structure? thanks 😊 🙏
1 like • 3d
@Markos Pineda Depends what access i can get from my client. If i have built the site and have full access i will build landing pages on the main site. If i dont have access i will ask whoever manages the domain to add an A record pointing to my server where i will do a sub domain.
1 like • 3d
@Marvin S Yeh exactly depending what the goal of the ad and service is the more landing pages being able to directly target the audience / service is the better.
Landing Pages
Should i link a landing page to the main website ?or do it very minimal like they click on the logo and goes to the homepage ? what is the recommend way for maximizing conversions @Cameron Walker @Uncle Jimmy Mitchell ty :)
0 likes • 13d
Hey @Markos Pineda not sure what you mean by link a landing page to the main website? Do you mean should your landing pages be on the root domain or a subdomain?
0 likes • 13d
Ohhhh re read it so you mean if people should be able to visit the main site from the landing page. I dont with my ads. If the page requires someone to have to leave the page to convert then there is an issue with my landing page.
new Google ads client, deleted all data, running blind
as the title suggests, this client had deleted their Google ads campaigns, and i'm trying my best to make due with the data we have. Only thing i could find is their previous billing history: Dec 10 - Dec 31 2025 = 8974 clicks for $207 Jan 1 - Jan 31 2026 = 56471 clicks and 301268 impressions for $381 Would you guys say it's a waste of money to start everything anew with "maximize clicks", or am i better off just rolling with "maximize conversions" right off the bat? Sounds good to me, considering they have spent $581 clicks (with apparently no conversions too - probably didn't have tracking set up - HAS to have gotten some conversions - surely...). EDIT: found this data: "Get directions": 18 total "Clicks to call": 3 total "Calls from ads": 1 total "Submit lead form": 7 total Appreciate any help!
2 likes • 18d
Hey @Mustafa Ali Mustafa @Roko Roglić's answer to the question here is spot on. There is no point leading good work after bad data and you will much better serve yourself and the client by starting completely from fresh and not taking assumptions from the previous work. The other thing is make sure you check your filters for how you are looking at campaigns. Usually you can remove a campaign but not remove its historical data for viewing. Make sure to jump on one of my calls and we can take a quick look at the campaign.
0 likes • 13d
@Mustafa Ali Mustafa As long as you create new campaigns you will be set. The only thing i would be concerned about for taking over an account which you can check is the strike history of the account making sure it is clear. Make sure you set your location settings correctly for the type of campaign it is and turn off auto appplied recommendations. For the google tag if you didnt set it up make sure to test it using the preview tools to make sure it works and check it against the conversion set up in Google Ads to make sure it works.
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Cameron Walker
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@cameron-walker-7638
Google Ads Wizard, Web Building, Tech Support - Massive Nerd

Active 3d ago
Joined May 6, 2024
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