Google ads advice needed · Agency Service Scaling Kings👑

Google ads advice needed

Hey everyone,

I am running google ads for the first time for a client, he has a roofing company.

My main question is if I should put the different services he offers (roof replacements, roof repairs, etc.) into two different ad groups in one campaign, or into two campaigns entirely?

If I do two different campaigns should I just split the budget 50/50? If I put the services into different ad groups I am worried that it will spend more money on one service, but I am worried splitting the adspend on two different campaigns will affect the results negatively.

Thanks in advance.

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