22d • General discussion
Broad match? - Google ads
Anyone here testing if broad match is worth it anymore?
I used to run phrase match only, and now recently, I've been ONLY running exact match for clients. I've had broad match work for only one client (and exact match didn't really work too well for him specifically). And now I'm a bit lost on what to do 😭
Would you say it's worth riding the wave with exact match only (which is causing me trouble with high CPC, low conv. rate, etc)? Or do I throw in a couple of broad match keywords, and risk losing budget to irrelevant clicks?
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Broad match? - Google ads
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