as the title suggests, this client had deleted their Google ads campaigns, and i'm trying my best to make due with the data we have. Only thing i could find is their previous billing history: Dec 10 - Dec 31 2025 = 8974 clicks for $207 Jan 1 - Jan 31 2026 = 56471 clicks and 301268 impressions for $381 Would you guys say it's a waste of money to start everything anew with "maximize clicks", or am i better off just rolling with "maximize conversions" right off the bat? Sounds good to me, considering they have spent $581 clicks (with apparently no conversions too - probably didn't have tracking set up - HAS to have gotten some conversions - surely...). EDIT: found this data: "Get directions": 18 total "Clicks to call": 3 total "Calls from ads": 1 total "Submit lead form": 7 total Appreciate any help!

It feels like I'm a bit out of touch. What has been the most effective way to run Google ads for a local business in 2026? Anything new? Or are we still doing local search campaign -> maximize clicks -> get 2-4 conversions -> switch to maximize conversions?

What’s the one client red flag you ignored that came back to bite you?

Hey guys, as the title says, when running landing page ads for your own agency, should you optimize for the conversion event "Leads" or "Schedules"? Are there any advantages to optimizing for schedules? Or should I just stick to leads? Hoping this isn't a vague/generic question 😂