1h • 💜 Updates
Audiobook Ads... (FREE?!?!)
Audiobook authors… your ads could now show up inside the Audible app! 🎧
I received an email announcing that Audible is launching a US open beta this November for Sponsored Products audiobook ads.
If you’re already running Sponsored Products ads for your audiobooks through Amazon Ads, your campaigns will automatically bid for placements in the Audible app. No additional setup is needed.
Here’s what to know:
Ads can appear in carousels on the Audible homepage and audiobook detail pages.
Listeners who tap your ad go directly to your audiobook’s detail page.
𝗖𝗹𝗶𝗰𝗸𝘀 𝗼𝗻 𝗔𝘂𝗱𝗶𝗯𝗹𝗲 𝗮𝗿𝗲 𝗳𝗿𝗲𝗲 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝗲𝘁𝗮. Clicks on Amazon will still cost you as usual.
👉 That last part caught my attention! This gives audiobook authors another place to reach people who are already looking for their next listen.
We’ll have to see how these placements perform and what happens after the beta. Free clicks don’t guarantee sales, but I’m interested to see whether this helps with audiobook discovery.
Are you currently running ads for your audiobooks, or have you mostly focused on your ebooks and paperbacks?
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Audiobook Ads... (FREE?!?!)
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