It's easy to assume you need a complicated book idea to make great money on Amazon. Sometimes, that's simply not true.
Take a look at Comfy Patterns by Coco Wyo. This is a simple $9.99 coloring book, yet it's estimated to generate close to $10,000 per month. It also has 3,500+ reviews, which tells you it has been consistently selling for a long time. (I use Publisher Rocket to look up book earnings; screenshot below this is just one format) So what's driving those results?
✅ It's highly niche. Instead of creating just another generic coloring book, Coco Wyo carved out a recognizable style with bold, cozy, easy-to-color patterns that appeal to a specific audience.
✅ The author has built a catalog. This wasn't a one-book success story. Coco Wyo has published a large collection of coloring books over time. Every new release creates another opportunity for readers to discover the rest of the catalog.
✅ The winners get more attention. While some of the author's books have fewer than 50 reviews, it's likely the strongest performers receive the most marketing, promotion, and ongoing investment. That's exactly what many successful publishers do—they double down on what's already working.
👉The lesson for authors
One successful book can lift your entire publishing business.
Every book you publish becomes another door for readers to discover your other titles. That's why building a series or a cohesive catalog can be so powerful.
And here's the biggest takeaway...
You never know which book will become your "breadwinner."
The idea sitting in your notebook today could be the one that changes everything—but you'll never know if you don't publish it.
⭐⭐⭐P.S. I've heard enough requests from this community that I've officially decided to create a Coloring Book Publishing Training next month. If you've been interested in entering this niche, stay tuned—I'll be sharing the strategies, tools, and workflow that can help you get started.