Alrighty my friends, happy Tuesday. Just wanted to film a quick video to demonstrate how incredible LinkedIn is right now as a platform to build both your personal brand and business. If you go all-in for the next 6 months all the way until 2027, you can make this YOUR main thing. No need for a 9-5, freelancing on the side, or working for a company you don't like. Time to start your own thing. Lets go let's go! Alex Colhoun

Today I crossed 2,000 connections on LinkedIn (and a few more in the followers number). My newsletter (that I started 4 months ago) has 290 subscribers and I'm slowly learning what seems to get better engagement. It's a big deal for me but presents me with a new terrifying problem. I told myself that once I reached 2,000 connections, I would start truly marketing myself. However, evidence of my lack of marketing ever since I joined Skool in September, makes me very aware that I just don't like doing the marketing! I'm both a criminal justice consultant and a leadership development coach in the UK, for a specific seubset of people. I tried to grow my Skool but where they really are is all over LinkedIn, so I am very grateful for this community as I have much to learn. I'm writing my latest article right now but wanted to hop on here and thank @Alex Colhoun for his inspiration and his generosity in sharing his experience and knowledge. God is good!

I recently reanalyzed my LinkedIn performance using Shield’s post level data and wanted to share a perspective that may be useful for anyone experimenting with different growth models. I previously used MagicPost (https://www.skool.com/innovator/from-engagement-anxiety-to-authority-compounding-what-my-linkedin-data-actually-showed?p=eb51b20c) which showed trends. Shield revealed the mechanics. Many in this community optimize for volume, reach, and conversion, and that absolutely works when the goal is lead flow, offers, or audience monetization. My goals are a bit different, which led me to look at the data through a different lens. Shield showed something interesting in my case: - Impressions continued to rise even during periods of lower engagement - Follower growth stayed consistent - Posts that interpreted industry or leadership signals were distributed despite modest likes That pattern reflects the audience I am trying to reach. Senior operators, investors, and board level leaders tend to engage quietly. They read, save, and follow more than they like or comment. The takeaway for me was not that one approach is better than another, but that metrics have to match intent. When the goal is credibility, trust, and long term positioning, engagement can lag relevance for quite some time. For Q1, I am simplifying rather than scaling. Fewer posts, clearer themes, and more narrative continuity. That may not be optimal for selling, but it is aligned with my objectives. Sharing this here because it helped me avoid misreading my own data. Curious how others in the group adjust their scorecards when running multiple goals across different audiences.

1. Day 1- 1st Dec post published : https://www.linkedin.com/posts/michelle-koh413413_michelleleadgenmonday-linkedinauthority-noadsneeded-activity-7401071280877129729-l_W0?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA8LKo8Bkgm6dbMqy0mkGtVUtiauNHNKqgc 2. 50 comments published today. (73 comments accumulated for 2 days as I didn't manage to capture for Day 1) 3. Here's my breakdown for Monday.