Here’s the system I use (and teach):
1) Offers that ladder up
• Low ticket ($1–$149) → scale your trust
• Medium ($300–$1,000) → transformation
• High ticket ($2K+/mo) → DFY/DWY for speed
2) Problems → Products (not the other way around)
Run polls, surveys, and Q&A for 30–60 days. Build in public as much as you can.
Start naming the pain points and ship your audience quick fixes.
3) Promotional cadence (don't burn your audience)
• 5–7 value posts/week (authority + education)
• 1–2 promos/week (one CTA only)
Every promo follows: Hook → Problem → Consequence → Outcome → CTA
4) Landing pages that actually drive conversions
Above the fold: transformation, proof, single CTA.
Below the fold: testimonials, what’s inside, FAQs.
Make the checkout process dead simple.
5) Distribution flywheel (my favorite)
YouTube long-form → Newsletter (Beehiiv/LinkedIn) → all roads back to your LinkedIn profile.
You're building a single hub + pipeline with as little friction as possible (more buyers this way).
I'm breaking down this exact framework and promo formula in Friday's Growth System.