I recently reanalyzed my LinkedIn performance using Shield’s post level data and wanted to share a perspective that may be useful for anyone experimenting with different growth models. I previously used MagicPost (https://www.skool.com/innovator/from-engagement-anxiety-to-authority-compounding-what-my-linkedin-data-actually-showed?p=eb51b20c) which showed trends. Shield revealed the mechanics. Many in this community optimize for volume, reach, and conversion, and that absolutely works when the goal is lead flow, offers, or audience monetization. My goals are a bit different, which led me to look at the data through a different lens. Shield showed something interesting in my case: - Impressions continued to rise even during periods of lower engagement - Follower growth stayed consistent - Posts that interpreted industry or leadership signals were distributed despite modest likes That pattern reflects the audience I am trying to reach. Senior operators, investors, and board level leaders tend to engage quietly. They read, save, and follow more than they like or comment. The takeaway for me was not that one approach is better than another, but that metrics have to match intent. When the goal is credibility, trust, and long term positioning, engagement can lag relevance for quite some time. For Q1, I am simplifying rather than scaling. Fewer posts, clearer themes, and more narrative continuity. That may not be optimal for selling, but it is aligned with my objectives. Sharing this here because it helped me avoid misreading my own data. Curious how others in the group adjust their scorecards when running multiple goals across different audiences.

Hey guys. Super excited to share this with my Innovator Fam. We're building an in-house dashboard for members of THIS community. It will cost you $0 to use. The features are what many of the paid tools have ($40-$100 bucks a month, even), so I'm really excited to offer this for you all. I'll share launch dates and when you'll have access to everything. Our content tracker is already underway and working. If you'd like access to the dashboard to manage everything LinkedIn, comment on this post so I can get a headcount. Might be dropping some features early as well. Alex

Happy Friday fam. There is no point in posting content for a few weeks or trying to get new clients on LinkedIn if you're only going to quit in the first 1-3 months. That's a waste of time. Most people get stuck at the start. No likes, no new leads, no new comments. Starting a brand and business is difficult. It's not supposed to be that easy, especially at the start. My recommendation is to keep at it. Keep posting. Keep sending DMs. Keep showing up. I didn't get my first client on LinkedIn for about 9 months lol. Keep going.

Hey guys, happy Monday. We've officially added all events to the Calendar Tab for this month. I'm super excited to meet lots of you, build with you, and share the current systems we're using for growth! For my Premium Members, you can also schedule 30-min 1:1 profile audits here. As you're going through the classroom, you can do the following: 1. Head over to the Classroom tab. 2. Select the event you'd like to attend 3. Make sure you have access (or upgrade if needed) 4. Add the event to your Google/Apple calendar. 5. You're all set! I'd also like to ask everyone: request any events you'd like me to build below this post. I'll update for future weeks to share more LinkedIn systems with you. All the best, Alex

Here's what I'm doing for founders who want to use LinkedIn as their no.1 revenue platform: • Get leads through content. • Build a massive following. • Grow an email list. All straightforward and simple. In basic terms, build a profitable one-person business (or a category of one). A brand that: • Helps other people. • Connects you with the world. • Relates and attracts to others. • Builds your character over time. The next time you tell yourself "I can't do this" or "nothing is working": 1. Look long-term. 2. Remind yourself of where you started. 3. Remind yourself of where you could be. 4. Quit making the excuses that tear you down. There are no "hacks." If you're new to the community or been here for a while, share below this post how long you've been building on Linkedin, what you're selling, and how often you post!