Happy Sunday friends!
Do you know who you're creating content for?
And I don't mean just "entrepreneurs" or "business owners."
I mean the specific person.
- Their revenue.
- Their pain points.
- What keeps them up at night.
We've found that the ones that generate actual sales calls are the most CLEAR pieces of content that you create.
Most people reverse-engineer from content. They ask "what should I post?" before they know who they're posting for.
I just dropped a YouTube video breaking down the exact offer clarity framework I use (and teach to clients who book 8-12 sales calls in 90 days). This is the step everyone is skipping (don’t fall in the same boat as them).
Alex