I’ve been working with Noa Parnas for about a month now and I wanted to share a quick breakdown of her numbers 👇 📊 45 leads 💰 ~$2,000 in ad spend 📄 2 contracts locked up 📈 Contracting 1 in every 22.5 leads 💵 ~$1,000 cost per contract Those KPIs are STRONG. If just one of those deals closes at $10k, that’s a 5X return in month one. And we’re just getting started. We’re still dialing in targeting and working to bring the CPL down even more, but optimization is a process. The foundation is there — and that’s what matters. Huge shoutout to Noa for: ✅ Taking action ✅ Providing constant feedback ✅ Staying patient while we test & tweak This is what month one can look like when you commit to the process. Let’s keep building 🚀

For those following along — here's the latest from our live foreclosure test running across the top 250 novation markets. THE NUMBERS: ✅ Campaign 1 (Proven Creatives) — 2 more leads today at $27/lead. Overall CPL is sitting at $25/lead. We're under our $30 target. The scaling campaign is doing its job. 🧪 Campaign 2 (New Foreclosure Angles) — Fresh rebuild. Yesterday we killed the original testing campaign after it hit our automated kill rule. Duplicated it, dropped the underperformers, kept the top creatives, and used Manus AI to generate new angles to test. It's only spent $6 so far — no leads yet, but it's early. THE BIGGER LESSON: One day your campaign generates leads at $13/lead. The next day it spends $80 and produces nothing. That's not a broken campaign — that's Facebook ads. Stop making budget decisions based on what happened today. Measure your CPL over a 7-day window. That's the number that tells you the truth. HERE'S WHAT HAPPENS NEXT: ⏫ Campaign 1 — Budget is going to 90% of daily spend. The 7-day CPL is at $25 and the data is giving me the green light. We move. 🎯 Testing Campaign — Running lean at $7/day. Finding new winners will take longer at that spend, and I'm okay with that. Right now I'm more focused on generating quality leads at a good cost than rushing the testing process. New winners will come. As we stack more proven creatives into Campaign 1, click rates improve — and better click rates mean lower CPL over time. The system gets more efficient as it grows. Kill the losers. Scale the winners. Keep testing in the background. Repeat. 🔥 FOR YOU — WINNING ANGLES COMING TO THE LIBRARY: Every creative that proves itself in this live test gets added to the Proven Ad Creative Library — so you skip the testing cost and plug straight into what's already working. If you're running financial distress ads (or about to), keep an eye on the library. More winners coming as the data rolls in. Drop a 🔥 below if you're following along.

Some of you have been following along as I've been dropping live updates on Facebook from a real campaign I'm running for one of my done-for-you clients. Here's the full picture so far for those just catching up. THE SETUP: We identified the top 250 novation markets in the country and launched two simultaneous campaigns targeting foreclosure leads only. ✅ Campaign 1 — Proven Creatives (the control) 🔬 Campaign 2 — Brand new foreclosure-specific hooks and angles (the test) THE NUMBERS AT 72 HOURS: ✅ Campaign 1 — 7 leads at $22/lead. Holding strong below our $30 CPL target with very strong click rates. 🔬 Campaign 2 — 1 lead at $106/lead. Not where we want it — but that's exactly why we test. Combined CPL across both campaigns: $33/lead. HOW THE SYSTEM WORKS: 📋 Campaign 1 is the scaling campaign. As long as CPL holds at or below $30, we increase the budget 20% every day until it's running 90% of our total daily spend. 🔬 Campaign 2 stays small ($7–$10/day) and keeps hunting for new winning angles. When something wins, it gets pulled into Campaign 1 and we build out image AND video variations around it. Rinse and repeat. As we stack more winners into Campaign 1, the overall click rate improves — and a better click rate means a lower CPL over time. The system gets more efficient as it grows. Here's the key insight: we're not waiting for the platform to figure it out for us. We test angles, identify winners, pour budget into what's working, and cut what isn't. That's the whole game. WHAT THIS MEANS FOR YOU: Every angle that wins in this live test gets added to the Proven Ad Creative Library — so if you're running ads to motivated sellers (or about to start), you can skip the testing cost and go straight to what's already converting. More updates coming as the data rolls in. Drop a 🔥 below if you're following along!

For those following along — here's the latest from our live foreclosure test running across the top 250 novation markets. THE NUMBERS: ✅ Campaign 1 (Proven Creatives) — Yesterday: 6 leads at $13/lead. Today: $80 spent, zero leads. That's Facebook ads. Our 7-day CPL is sitting at $32/lead and I'm not mad at it. 🛑 Campaign 2 (New Foreclosure Angles) — Automatically shut off. Our automated rules kill any campaign when CPL exceeds 3x our target over the prior 7 days. It hit the threshold. It's done. THE BIGGER LESSON: Day-to-day lead flow will never look the same. Yesterday was great. Today was zero. If you're making budget decisions based on what happened today, you're going to make the wrong call every time. Measure your CPL over a 7-day window. That's the number that tells you the truth about your campaign. HERE'S WHAT HAPPENS NEXT: ⏸️ Campaign 1 — Holding the budget increase for now. Since today produced zero leads, I'm not going to 90% of daily budget yet. I'll move when the data gives me the green light. 🚀 New Testing Campaign — Launching fresh. Keeping the top performers from the old campaign, cutting the losers, and adding new angles to test. The goal is simple: find new winners and move them into the scaling campaign. As we stack more winners into Campaign 1, click rates improve — and better click rates mean lower CPL over time. The system gets more efficient as it grows. Kill the losers. Scale the winners. Repeat. That's the whole game. 🔥 FOR YOU — WINNING ANGLES COMING TO THE LIBRARY: Every angle that wins in this live test gets added to the Proven Ad Creative Library — so you skip the testing cost and go straight to what's already working. If you're running financial distress ads (or about to start), keep an eye on the library. More winners coming as the data rolls in. Drop a 🔥 below if you're following along or if you grabbed a creative from the library.

Lately, we’ve been seeing more spam leads come through — even after asking ~7 qualifying questions in the lead forms. So we ran a test. We added SMS verification to the lead forms to ensure phone numbers were legit before the lead was submitted. Our expectation: - CPL would go up - Lead quality would improve - Spam would decrease What actually happened? 📊 Over the past 7 days: The campaign with SMS verification is outperforming. 💰 $13 nationwide leads 📱 Phone numbers verified 🚫 Significantly fewer spam submissions Instead of hurting performance, it actually improved it. If you’ve been struggling with: - Fake numbers - Junk submissions - Low-intent leads You may want to test SMS verification in your lead forms. Remember — always test. Don’t assume. If you’re running ads and dealing with spam, drop a comment and let me know what you’re seeing in your account 👇