Past 7 days: 17 leads at $22/lead.
CTR (All) is sitting at 2.79% and link click CTR is 1.34% — both beating our target KPIs.
Here's the thing most people miss with statewide campaigns — typically, you're looking at around $50/lead. We've been cutting that nearly in half, not by changing targeting or spending more, but by improving click rates on the creatives themselves.
Better clicks = more leads for the same budget. That's it.
If you're generating leads in Texas and want this exact campaign, drop a comment below, and we can discuss getting it set up for you.