Ran our first 3-day test campaign in NC and here's what we found:
β
6 leads generated
β
$27/lead
β
2 winning callout ads identified
I've turned the test campaign off and moved the 2 winners into our NC scaling campaign.
What's next:
Now we take the hooks and angles from those winning callout ads and build images and video creatives around them. Those go into a brand new test campaign β and just like before, any winners we find get added to the scaling campaign.
This is the two-campaign method in action. Test β find winners β feed the scaling campaign. The whole goal is to keep improving CTR in the scaling campaign so our CPL keeps dropping over time.
If you're interested in learning how to run this two-campaign method yourself, drop a comment and I'll help you get started!