💻 72-HOUR LIVE TEST RECAP — Foreclosure Campaign (Done-For-You Client)

Some of you have been following along as I've been dropping live updates on Facebook from a real campaign I'm running for one of my done-for-you clients. Here's the full picture so far for those just catching up.

THE SETUP:

We identified the top 250 novation markets in the country and launched two simultaneous campaigns targeting foreclosure leads only.

✅ Campaign 1 — Proven Creatives (the control)

🔬 Campaign 2 — Brand new foreclosure-specific hooks and angles (the test)

THE NUMBERS AT 72 HOURS:

✅ Campaign 1 — 7 leads at $22/lead. Holding strong below our $30 CPL target with very strong click rates.

🔬 Campaign 2 — 1 lead at $106/lead. Not where we want it — but that's exactly why we test.

Combined CPL across both campaigns: $33/lead.

HOW THE SYSTEM WORKS:

📋 Campaign 1 is the scaling campaign. As long as CPL holds at or below $30, we increase the budget 20% every day until it's running 90% of our total daily spend.

🔬 Campaign 2 stays small ($7–$10/day) and keeps hunting for new winning angles. When something wins, it gets pulled into Campaign 1 and we build out image AND video variations around it. Rinse and repeat.

As we stack more winners into Campaign 1, the overall click rate improves — and a better click rate means a lower CPL over time. The system gets more efficient as it grows.

Here's the key insight: we're not waiting for the platform to figure it out for us. We test angles, identify winners, pour budget into what's working, and cut what isn't. That's the whole game.

WHAT THIS MEANS FOR YOU:

Every angle that wins in this live test gets added to the Proven Ad Creative Library — so if you're running ads to motivated sellers (or about to start), you can skip the testing cost and go straight to what's already converting.

More updates coming as the data rolls in.

Drop a 🔥 below if you're following along!

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