Lately, I’ve been thinking about how much we beat ourselves up trying to be productive like machines. As a doctor, I always see people frustrated because they can't follow a rigid system, feeling like they "failed," when in reality, our brains just have a different operating system. Quick fact: the ADHD brain doesn't care about what's "important" or about "consequences" in the usual way. It sparks with Interest, Novelty, or Urgency. That’s why when we are passionate about an idea, we hit that hyperfocus mode where we are unstoppable, filming or editing for hours. But if a task is boring... the brain simply doesn't "start." It’s not a lack of willpower; it’s pure chemistry. I'm leaving you this video, which is a game-changer to understand why the "easiest" things are sometimes the hardest to start: 🎥 http://www.youtube.com/watch?v=Uo08uS904Rg I’m currently building Kusi in the carnival of the mind (new ebook), a project to talk about these topics in a more human and real way. Tell me I'm not the only one who only performs when the topic is exciting or when the deadline is literally on fire! 🔥👇

I don’t usually post milestones, but this one felt like a moment. This week the YouTube channel crossed 600 views. And the crazy part? It didn’t exist last week. No trends. No gimmicks. Just poetry. I’m sharing this not to celebrate numbers — but to remind you what happens when you keep showing up. Most things don’t grow loud. They grow quiet. One post. One poem. One person at a time. If you’ve been here early, just know this: You’re not watching something grow… You’re part of building it. And we’re just getting started. — Jason