How should I structure my campaign(s) to scale?

Last week’s ROAS was 2.6; this week’s ROAS is 2.7 (not including today), so currently we’re spending €70 per day on ads, but there’s a lot of inconsistency. Last week we had a day with an ROAS of 10+, this week a day with an ROAS of 7.6, and then there are also days with an ROAS of 0.8.

We’d like to scale up, but if we increase the budget to, say, €100, it’ll be harder to tolerate days with no sales or low ROAS for cashflow.

What do you recommend? Is a 2.7 ROAS over a 5-day period good enough? Or should I first look for ways to achieve more consistency here?

Something I’ve heard often and seen discussed in this group is the structure of running two campaigns. Would this be a good approach in my situation?

Right now, I have everything in a single campaign, and out of the 80 products in the campaign, 8–10 products typically generate sales on a 30-day basis.

Should I keep these products in the campaign and create a new campaign alongside it? If so, how many products should I include in the new one (I’m assuming one new campaign for both zombie products and test products), and what should the budget be for both campaigns?

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How should I structure my campaign(s) to scale?