General store structure question 🙏

US general store, feed-only PMax, 700+ products. Had good ROAS earlier this year, but lately it dropped — I think a lot of my winners were seasonal and faded.

My old setup: one main PMax for testing → when a product hit ~10 orders at good ROAS I moved it to a separate winners PMax. Then I saw Chris say never move products out of the campaign they perform in 😅

Questions:

1. Best structure for a general store — main PMax + Standard Shopping booster for zombies/new products, or main PMax testing + separate winners PMax? And if winners get separated, do they stay in main too or get excluded?

2. New products barely get spend with 700 products in one PMax — booster campaign, or trim the feed to proven sellers first?

3. Once stable, raise budget daily when above break-even, or 10–20% every 3–5 days?

Appreciate you guys 🙏

11 comments

General store structure question 🙏