Budget vs. product count · Google Ads eCom Lab

Budget vs. product count

We're running €50/day on Google Ads (PMax) for 153 products in the lighting niche (higher AOV, high-ticket). We resell existing brands, so pricing is competitive but margins are a bit tighter. Everything is optimized; titles, descriptions, competitive pricing but sales are very inconsistent: some days a sale, some days nothing.

Most of these products haven't come close to getting enough spend yet to actually tell whether they're a winner or not.

I get that spreading €50/day across 153 products means each one gets very little data, and more products = longer to find winners.

Question: is it better to just shrink our catalog for now so the remaining products get enough spend to actually prove themselves, or should we add more new products to test? What's actually worked for others in a similar high-ticket/reseller situation?

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Budget vs. product count