Why I’m Posting 31 Videos in 90 Days — What I’m Trying to Build

Ben Knowlton

Jul '25 (edited) • 💬 Chat

This is not for brand positioning or polished, perfect copy.

This is about building something, collectively, so I don't feel so alone anymore.

Over the next 90 days, I’ll be releasing 31 videos — not just as content, but as commitments to you and to myself.

🎯 The Structure

Duration: 90 days
Publishing Cadence: Every even-numbered weekday (excluding July 4th)
Platforms: YouTube Shorts, Skool community
Themes: Personal evolution, Austin Kleon's Show Your Work, creative discipline, experimentation, community-building, & books

🧠 The Skills I’m Practicing

1. Digital Media

I get to document. This series is about building a rhythm of showing up and telling better stories — in public — to attract the right attention and collaborate with aligned people. Transparency beats polish. Plus I get to show off you lovely people.

2. Talent Sourcing (Who Not How)

I’m also practicing my recruiter’s mindset — sharing my process as a way of attracting the right people to build with. Whether it’s future cofounders, collaborators, clients, or community members… I’m using content to magnetize talent. And show who I am.

3. Social Capital

Every time I post, comment, connect, or respond… I’m making deposits into a long-term trust bank. Influence doesn’t come from ego. It comes from repeated proof that you do what you say — and create value while doing it.

If it works I’ll come out the other side with clarity, community, and a stronger creative engine. If not I'll have learned something new about myself.

Please join me and tell me what you think.

Would you ever do an experiment like this?

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