How does everybody go about managing lead nurturing when you have longer sales cycles with things like this? Obviously, follow up is incredibly important, but no one immediately turns around and buys a house in two days. Is speed to lead really something that is that much of a focus? I'm wondering because I'm in the process of building out some speed to lead systems, and I don't know if it's really worth the investment at this point in time. Without question, it's much more efficient being able to follow up and respond to an incoming lead, and even half an hour is incredible, but I'm curious to see what other people think and if it's something really worth investing into. The real foundation of this question is if it's worth it to do inbound, outbound, or maybe just rather lean on pre-purchased or sourced leads.

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