It’s Super Bowl Sunday — the biggest marketing stage of the year.
Some people tune in for the game… but many are just as excited for the commercials. And there’s a reason for that.
Super Bowl ads aren’t random. They’re designed with psychology in mind — to make you:
--laugh
--feel something
--remember a brand
--talk about it with others
Brands know exactly how to tap into:
✔ nostalgia (reliving memories)
✔ humor (making you laugh so you associate that good feeling with the product)
✔ stories (emotionally engaging moments that stick with you)
✔ surprise and spectacle (something unexpected that gets you talking)
Some run cute celeb nostalgia (think reimagined sitcom stars), others hit the heartstrings with stories of friendship or family moments — and even the bizarre ones are designed to make you talk, share, and remember.
Here’s a question I want you to reflect on tonight:
👉🏾 What commercials or brands pull on your emotions — through language, imagery, or word play — and why do you think that works on you?
Do you notice:🔹 nostalgia🔹 humor🔹 fear of missing out🔹 connection to identity🔹 aspirational visuals or celebrity influence🔹 emotional storytelling?
Drop a few examples below and tell us what feelings they tapped into.
This ain’t just about ads…It’s about understanding how influence works — because the same principles that make you buy a product also shape your food choices, habits, and beliefs.
Let’s unpack it together. 💚
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Dr. Denise Farrell
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It’s Super Bowl Sunday — the biggest marketing stage of the year.
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