Itās Super Bowl Sunday ā the biggest marketing stage of the year.
Some people tune in for the game⦠but many are just as excited for the commercials. And thereās a reason for that. Super Bowl ads arenāt random. Theyāre designed with psychology in mind ā to make you: --laugh --feel something --remember a brand --talk about it with others Brands know exactly how to tap into: ā nostalgia (reliving memories) ā humor (making you laugh so you associate that good feeling with the product) ā stories (emotionally engaging moments that stick with you) ā surprise and spectacle (something unexpected that gets you talking) Some run cute celeb nostalgia (think reimagined sitcom stars), others hit the heartstrings with stories of friendship or family moments ā and even the bizarre ones are designed to make you talk, share, and remember. Hereās a question I want you to reflect on tonight: šš¾ What commercials or brands pull on your emotions ā through language, imagery, or word play ā and why do you think that works on you? Do you notice:š¹ nostalgiaš¹ humorš¹ fear of missing outš¹ connection to identityš¹ aspirational visuals or celebrity influenceš¹ emotional storytelling? Drop a few examples below and tell us what feelings they tapped into. This aināt just about adsā¦Itās about understanding how influence works ā because the same principles that make you buy a product also shape your food choices, habits, and beliefs. Letās unpack it together. š