LINKEDIN STRATEGY GUIDE: KEY INSIGHTS FROM JASMIN ALEC & CHRIS DO · AI for LinkedIn

LINKEDIN STRATEGY GUIDE: KEY INSIGHTS FROM JASMIN ALEC & CHRIS DO

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Based on the in-depth conversation between LinkedIn expert Jasmin Alec and business strategist Chris Do, this comprehensive guide extracts the most actionable strategies for building authority and generating clients on LinkedIn.

THE CORE PHILOSOPHY: ENGAGEMENT OVER ALGORITHM

The fundamental shift in LinkedIn strategy centers on one principle: authentic engagement trumps algorithmic gaming. While most creators chase reach numbers and posting frequency, successful LinkedIn users focus on building genuine relationships through consistent interaction.

ESSENTIAL RULES FOR LINKEDIN SUCCESS

1. Never Post and Ghost

The Golden Rule: If you don't have time to engage with comments, don't post.

Why it matters: LinkedIn's algorithm analyzes the first hour of content performance. When you publish content and disappear, you signal to both the algorithm and your audience that interaction isn't important to you.

Action items:

• Schedule LinkedIn engagement time in your work calendar (30-60 minutes daily)

• Post only when you can be present for at least the first hour

• If you're running late or unavailable, skip the post entirely

• Treat commenting like a full-time habit, not a full-time job

2. The 1000+ Comments Strategy

Jasmin's approach involves leaving 1000+ comments weekly across four posting days. This breaks down to:

• 250 comments on posting days during dedicated LinkedIn hours

• Additional 10-15 minutes of commenting throughout other days

• Focus on quality, relevant comments that spark conversations

Implementation:

• Filter by "most relevant" and "most recent" content

• Leave substantial comments that add value

• Reply to responses on your comments to create conversation chains

• Use this time to discover content ideas from your own commenting

3. The Three-Line Rule

LinkedIn shows only the first three lines of any post before the "see more" button appears. Structure your content accordingly:

Format:

• Line 1: Hook (one compelling sentence)

• Line 2: Empty space

• Line 3: Continuation or context

Strategy: Treat your post as having two parts:

1. The preview (first three lines) - must be self-contained and compelling

2. The full content (after "see more") - provides depth and detail

CONTENT STRATEGY: BROAD TO NICHE APPROACH

The Hook Formula

Start broad with universal emotions and problems, then narrow to specific examples:

1. Open with emotion: Fear, stress, excitement, frustration - feelings everyone can relate to

2. Provide niche examples: Apply the emotion to your specific industry

3. Draw broader comparisons: "The same goes for [other industries/examples]"

4. End with simple questions: Yes/no, numbers, or short-answer format

Example Structure:

• Broad hook: "Ever felt completely misunderstood at work?"

• Niche application: "As a designer in tech, I see this daily when..."

• Broader connection: "This happens in law firms, marketing agencies, even restaurants..."

• Simple question: "Have you felt undervalued recently?"

SELLING WITHOUT SELLING

The Anti-Sales Approach

Rather than leading with offers, integrate them naturally:

• Mention your services/community mid-post without making them the focus

• Tag your business page or include links as supporting resources

• Let value-driven content do the selling

• Trust that interested people will click and explore

Why Hard Sells Kill Reach

Posts that open with direct sales pitches ("If you're a [specific profession] who wants [specific outcome]...") immediately alienate broader audiences. This reduces engagement, which signals poor performance to LinkedIn's algorithm.

THE PSYCHOLOGY OF LINKEDIN ENGAGEMENT

Why Comments Beat Posts

Commenting offers several advantages:

• No pressure or timeline constraints

• Easier than creating original content

• Provides practice for writing and thinking

• Generates ideas for future posts

• Appears throughout feeds without depending on algorithms

• Reaches global audiences across time zones

Social Proof Dynamics

The "restaurant line" principle applies to LinkedIn: content with existing engagement attracts more engagement. Higher comment counts create curiosity and social validation, encouraging others to participate.

ADVANCED STRATEGIES

Connection Management

Two-rule system for accepting connections:

1. Must be relevant to your niche or work

2. Must be active on LinkedIn

Inactive connections create "invisible audiences" - people who see your content but never engage, hurting your algorithm performance.

Platform Evolution Awareness

LinkedIn is transitioning from favoring established creators to supporting smaller accounts. This democratization means:

• New creators have better opportunities than ever

• Consistent quality engagement matters more than follower count

• The platform rewards authentic interaction over gaming tactics

Premium vs. Free Features

Key premium benefits that justify the investment:

• InMail credits for direct outreach

• Enhanced analytics and profile viewer data

• Clickable links in profiles and auto-responders

• Better visibility features in home feeds

WRITING AND WORDPLAY TECHNIQUES

Developing Your Voice

For non-writers:

1. Use AI as a starting point, not a replacement

2. Study successful LinkedIn writers and emulate their structures

3. Expand vocabulary through reading (including dictionaries)

4. Focus on psychology - understand what motivates human behavior

Memorable Phrasing Techniques

Repetition with variation:

• "If you want to get through to people, first get in front of people"

• "You don't have to sell in your content to sell from your content"

Balanced statements:

• "The more you are, the more you are"

• "It takes so little to do so much, yet we ask for so much to do so little"

Rhyming and rhythm:

• Makes statements more memorable and quotable

• Creates natural flow in writing

• Enhances perceived credibility

COMMON MISTAKES TO AVOID

Scheduling and Automation

• Never use scheduling tools if you can't be present for engagement

• Avoid automation tools that risk account restrictions

• Check "permitted services" in LinkedIn settings and remove unnecessary connections

Frequency Over Quality

• Posting daily isn't required - focus on when you can fully engage

• Four quality posts per week with full engagement beats seven posts with minimal interaction

• Skip posting when traveling or unavailable rather than maintaining artificial consistency

Niche Isolation

• Don't only speak to your ideal client profile in every post

• Broader audiences provide network effects - their connections may be your ideal clients

• Use specific examples within universally relatable contexts

MEASURING SUCCESS

Focus on Leading Indicators

• Profile views (more important than reach estimates)

• Direct messages and meaningful conversations

• Quality of comments and engagement depth

• Network growth among relevant, active users

Ignore Vanity Metrics

• Raw impression numbers (LinkedIn admits these are estimates)

• Follower count without engagement quality

• Likes without comments or meaningful interaction

LONG-TERM PERSPECTIVE

Building vs. Needing

The biggest mistake is starting LinkedIn marketing when you need results immediately. Successful LinkedIn presence requires:

• Months or years of consistent relationship building

• Regular value delivery before asking for anything

• Patience with compound growth effects

• Focus on serving others before serving yourself

Sustainability Over Intensity

Rather than unsustainable daily posting marathons:

• Develop systems and habits you can maintain long-term

• Integrate LinkedIn activities into your regular work schedule

• Build engagement patterns that feel natural, not forced

• Remember that LinkedIn supports your business - it shouldn't become your entire business

IMPLEMENTATION TIMELINE

Week 1-2: Foundation

• Optimize profile and remove automation tools

• Identify active, relevant connections

• Begin 30-minute daily commenting routine

• Study successful creators in your space

Week 3-4: Content Creation

• Start posting 2-3 times per week using broad-to-niche strategy

• Practice three-line rule formatting

• Engage fully with every post for first hour minimum

• Track what generates meaningful conversations

Month 2-3: Refinement

• Increase to 3-4 posts per week if sustainable

• Develop signature topics and perspectives

• Build recurring content themes

• Expand network strategically

Month 4-6: Scaling

• Establish thought leadership in specific areas

• Create valuable resources and lead magnets

• Develop systematic approach to relationship building

• Begin seeing consistent client inquiries

The key insight from this comprehensive strategy is that LinkedIn success comes from treating the platform as a relationship-building tool first and a marketing channel second. By focusing on genuine value creation and authentic engagement, you create a sustainable system that generates both authority and business opportunities over time.

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